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Guild Esports Share Price Leapt 17.7% on Sky Glass Partnership

Simon Mugo trader
Updated 11 Sep 2023

The Guild Esports PLC (LON: GILD) share price leapt 17.65% after announcing the appointment of Sky Glass, the streaming TV from Sky, as Guild's Official Television Partner, effective immediately. The news triggered a positive response from investors due to the positive aspects of the partnership.


The deal marks an expansion of the three-year deal signed between the two companies on 26 September 2022. The deal appointed Sky as Guild's Official HQ Partner, Official Premier Partner, Official Broadband and Wi-Fi partner and Official Network Provider.

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The expanded Partnership entitles Guild Esports to receive higher sponsorship payments from Sky in years two and three of the existing deal. Therefore, the deal increases the value of the six-figure deal signed by the two companies last year. 

Sky Glass will receive prominent exposure of its Glass devices across the Sky Guild Gaming Centre, Guild's state-of-the-art London HQ. Sky has invested a six-figure sum into refurbishing the entire Sky Guild Gaming Centre. The refurbishment is expected to be completed in Q4. 

Refurbishing the Sky Guild Gaming Centre will enhance the company’s production facilities and boot camp offerings. By improving the facilities of the Sky Guild Gaming Centre, the Company will be better positioned to host high-level esports tournaments and large-scale events.

The refurbishment includes a complete renovation of the ground floor of the Sky Guild Gaming Centre to include three multiplayer gaming booths, a podium for winners of events held at the HQ, an improved reception area and front-of-house branding.

The company is also developing a new VIP lounge to host guests of Guild’s professional players to watch them compete on Sky Glass’ advanced screens. 

Jasmine Skee, Guild Esports CEO, said: “It's an exciting day for Guild as we sign Sky Glass as our Official Television Partner. Since first partnering with Sky in September 2022, our relationship has flourished, and we have collaborated on successful campaigns, events and tournaments that have grown both the Guild and Sky brands. With our shared vision and commitment to esports excellence, we are setting the gold standard for partnerships in the esports realm. Sky's six-figure investment into our headquarters is creating a nexus in London for gaming and esports.”

The Guild Esports (GILD) share price. 

The Guild Esports (GILD) share price leapt 17.65% to trade at 0.80p, from Friday’s closing price of 0.68p.


Simon has over six years of professional trading experience across FX, commodities and equities. He has a strong passion for financial markets and is particularly focused on price action trading