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Louis Vuitton and Christian Dior Owner team up with Microsoft on a blockchain project

  • ConsenSys announced that they are teaming up with LVMH and Microsoft on a blockchain project;
  • The platform they build will be able to verify the authenticity of luxury goods;
  • Aura will be built on the Ethereum blockchain and will utilize Microsoft Azure.

ConsenSys announced that they are teaming up with LVMH and Microsoft on a blockchain project. The idea is to build a blockchain-powered platform (called Aura) that allows consumers to verify the authenticity of luxury goods. Aura is designed to “serve the entire luxury industry with powerful product tracking and tracing services.”

LVMH brands such as Louis Vuitton and Christian Dior are already involved in the project. Aura will be built on the Ethereum blockchain and utilize Microsoft Azure.

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