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Kroger Co shares slide 10%, will it bounce back soon?

Micheal Ben


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It is highly unlikely that the shares of Kroger will bounce back soon. The recent dip occurred after the company's annual forecast fell below analysts' estimation. The company is expected to spend heavily on new in-store technology and delivery services to better compete with Walmart and Amazon. This means that for the meantime, it will record some losses and would take a while before its stock bounces back.Online sales are rising, surging by 58 percent this year and if Kroger continues to record such healthy figures, then they would provide tough competition to Amazon and co.


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