Is Sony still a leader in electronics and smart phones?

[Peter Kimani]

[Simon Mugo]

Well, many people these days think that Sony lost all its appeal to consumers after Apple and Samsung took over the smartphones market with a vengeance. However, this is not exactly true because the company has posted impressive financial results for two years in a row.

Excellent financial results are usually created by growing sales number as well as higher profits, which Sony has reported consistently for the last two years. Much of the revenue growth generated by the company was in its smartphones division and its gaming division, which means that there is demand for its smartphones and gaming devices across the world.

While the company did not specify the regions that generated most of the sales growth, it did state that demand for its devices is growing at a healthy rate. This means that you can confidently tell anybody who thinks that Sony is a dead company that there are many people across the world who are still using Sony products.

[Braddon]

Hi Peter,

Thanks for coming here.

According to the latest Q4 release, Sony remains an electronics giant after announcing 35.45 billion yen in profits. Even so, it still falls below the 82.73 billion yen earned last year and their 73.77 billion yen forecast.
The company attributes the decline to a reduced home electronics demand stemming from the COVID-19 wave. This is in addition to suspending gadget production in several factories to minimize the spread. Since fewer phone purchases translate to decreased sensor demand, the organization expects its gains to sink by approximately 30% this year.
As such, Sony is yet to project its Q2 consumer electronics and smartphone sales. In the previous quarter, for example, the distribution of Xperia phones plunged by 63.7% from 700,000 to 400,000. That notwithstanding, the gaming side stands to benefit from people’s stay at home. What’s more, the PS5 is on its way to the market this year.