Skip to content

Instacart IPO: The Grocery Delivery Firm Seeks a $9.3Bn Valuation

Simon Mugo trader
Updated 12 Sep 2023

Grocery delivery firm Instacart is eyeing a $9.3 billion valuation at its upcoming IPO. The valuation was first leaked by a Sunday exclusive report by the Wall Street Journal, citing people familiar with the matter. The WSJ’s sources said the company would seek a valuation of between $8.6 billion and $9.3 billion. 


During its IPO filing earlier today, the company confirmed that it was indeed seeking a $9.3 billion valuation, indicating that the insiders were slightly off in their expectations. The company plans to sell 22 million shares in total priced at between $26 and $28 for its IPO to raise net proceeds of $616 million.

Searching for the Perfect Broker?

Discover our top-recommended brokers for trading stocks, forex, cryptos, and beyond. Dive in and test their capabilities with complimentary demo accounts today!

The initial rumours were correct as insiders familiar with the matter spoke to the Wall Street Journal on condition of anonymity. The company might have felt insufficient demand for its shares at a higher valuation, which explains the much lower valuation the grocery delivery firm is now seeking. Today, the company launched its IPO roadshow to attract more cornerstone investors. 

Instacart is the second-largest one of three large US IPOs planned for September, with the other two being Arm and Klaviyo, with all three firms seeking valuations lower than their last private fundraising activities. For example, Instacart was valued at $39 billion in 2021, with its latest in-house valuation being $13 billion. 

The same case applies to Arm and Klaviyo. Arm is seeking a $52 billion valuation, much lower than the $63 billion valuation at which SOftaBank bought the remaining 25% of the firm it did not own from its Vision Fund. 

Instacart plans to sell 22 million shares in its IPO, with 14.1 million newly issued shares and 7.9 million from selling shareholders. The company intends to have a total float of 276 million shares or 279.3 million if underwriters exercise an option to purchase additional shares.

Some large-cap companies interested in becoming cornerstone investors for the Instacart IPO include Pepsi, which plans to buy $175 million shares in a concurrent private placement underwritten by Goldman Sachs for a 1.5% fee of the total amount raised. 

Today’s filing also indicates that Norges Bank Investment Management, Norway’s sovereign wealth fund, had also expressed interest in becoming a cornerstone investor in the firm’s IPO. Instacart generated revenues worth $1.48 billion in the six months to 30 June 2023 and made a profit of $242 million instead of the $74 million loss from a year earlier.


Simon has over six years of professional trading experience across FX, commodities and equities. He has a strong passion for financial markets and is particularly focused on price action trading