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Updated 13 Aug 2021
11th

Vanguard

Trader Rating
Strengths
  • Perfect for investors with large account balances
  • Huge mutual fund selection and low-cost ETFs
  • Leader in low cost funds
Weaknesses
  • Not friendly for beginners or for active traders
  • High trading commission
  • Limited data and research facilities available
12th

Motif Investing

Trader Rating
Strengths
  • Incredible for traders looking to diversify
  • A great platform for socially conscious traders
  • The cost per trade is minimal
  • Clean layout and easy to understand/use
  • Access to IPOs
Weaknesses
  • Option trades are not an option on the Motif Investing platform
  • No mutual funds are available
  • Customer support is lacking - it’s not 24/7 at all, and there’s no live chat option
  • Lacking education/tools
13th

WealthSimple

Trader Rating
Strengths
  • Access to human advisors
  • Solid customer service/support
  • Array of payment methods
  • Socially conscious investing
  • Free commissions on trades
Weaknesses
  • Limited trading options
  • Lack of tools/research
  • Management Fees are high
14th

Personal Capital

Trader Rating
Strengths
  • Automated investment management with human advisors
  • Tax optimization strategies
  • Customized portfolio
  • Financial decision support
  • Custom allocation of assets
Weaknesses
  • High management fees
  • The minimum investment is $100,000 which rules out many inventors
  • Asset allocation is not customizable
  • Budgeting tool is available on the mobile app but not within the website
15th

SigFig

Trader Rating
Strengths
  • Low fees
  • Responsive customer support
  • Great usability
  • No annual fees
  • Free management for up to $10,000
Weaknesses
  • Lack of research/tools
  • $2000 minimum
16th

Generic Trade

Trader Rating
Strengths
  • Highly competitive fees and commissions
  • Newly released suite of trading platforms
  • Presents traders with more than six types of trading accounts
  • Generic trade doesn’t maintain the common trade and account restrictions like minimum deposit, operating balance and inactivity fees
  • Highly transparent with its client engagements, especially when it comes to fees and safety of deposits
Weaknesses
  • You can only trade futures and not any other financial instruments like FX or shares with Generic trade
  • Generic trade doesn’t have an auto trader and its trader platforms won’t support integration with a third party auto trader
  • Generic trade doesn’t have an auto trader and its trader platforms won’t support integration with a third party auto trader
  • No educational or research materials on their website to help with decision making
17th

Betterment

Trader Rating
Strengths
  • No minimum deposit size
  • Clear and easy-to-use website
  • Tax-smart technology
  • A tremendous amount of education available
  • Great promotions
Weaknesses
  • Not enough payment methods
  • Traditional investing options, but not much else
  • Lack of control
18th

Changelly

Trader Rating
Strengths
  • More than 140 tradable cryptocurrencies
  • Low exchange fees when using digital coins to buy other tokens
  • It is effortless to use trading interface
  • Quality customer support offering
Weaknesses
  • High costs when using debit or credit cards
  • No educational offering
19th

Webull

Trader Rating
Strengths
  • Zero commissions
  • User-friendly platform
  • High-grade analytical tools
  • Cryptocurrency trading
Weaknesses
  • Limited entry-level educational material
  • No mutual funds or bonds
20th

Fidelity

Trader Rating
Strengths
  • It offers a vast range of products
  • All customers can access Active Trader Pro
  • It offers strong customer support
Weaknesses
  • Those who are not U.S. citizens or residents cannot open accounts
  • You may need to rely on multiple platforms