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WH Smith Shares Whipsaw After Profit Guidance Cut to Bottom of Range

Shares in WH Smith (LON: SMWH) fell sharply in early trading on Wednesday before paring most of the losses, after the travel retailer trimmed its full-year profit guidance in a pre-close update.

The stock opened at 350p, down from Tuesday’s close of 362.8p, and touched an intraday low of 345.6p, a fall of around 4.7%. By the afternoon the shares had recovered most of that ground, trading close to 362.4p, broadly flat on the day, having already lost around 9% over the preceding week amid a run of weak sentiment.

The volatility followed WH Smith’s announcement that headline group profit before tax for the year to 31 August is expected to be about £75m, at the lower end of prior expectations.

The company said increased promotional activity, reduced brand marketing and inflation had weighed on trading margins, partly offset by lower central costs and reduced interest charges.

Group revenue rose 5% for the year, with fourth-quarter UK revenue up 7% and like-for-like growth of 4%, led by strong performances in its Hospital and Rail channels. North America and Rest of the World divisions were more mixed, with Resorts revenue down 26% in the fourth quarter amid store rationalisation.

Net debt is expected to be around £325m, with leverage near 2.0 times, in line with expectations following June’s £103m equity raise. WH Smith will report full preliminary results on 12 November.

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