Whitbread (LON: WTB), the Premier Inn owner, has confirmed the final closing dates for its remaining branded restaurants, with shares ticking up marginally in early trade today.
The stock traded at 2,524p, up 0.3% from Tuesday’s close of 2,516p after opening at 2,530p. That leaves it well below its 52-week high of 3,181p and closer to the 2,046p low reached in May, when activist pressure weighed on the shares.
Whitbread said on Monday that its 89 Brewers Fayre sites will shut after dinner service on 7 September, with 106 Beefeater restaurants following on 10 September. Its other brands, Bar+Block, Table Table and Cookhouse+Pub, close on 3 September, taking total closures across the estate to roughly 200 sites.
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The move operationalises the five-year strategy Whitbread set out on 30 April to become a pure-play hotel business, exiting all branded restaurants and cutting around 3,800 jobs in the UK and Ireland to target £250m in savings, a plan it attributed to rising business rates and employer National Insurance costs. Restaurants are being replaced by food and drink service inside Premier Inn hotels, which management says carries margins roughly 10 percentage points higher than sites served by standalone branded restaurants.
Chief executive Dominic Paul said in April that: “this plan will transform Whitbread into a higher-margin, higher-returning pure-play hotel business.” The company is also targeting growth to 96,000 UK and Ireland hotel rooms by its 2031 financial year, partly by converting closed restaurant sites into extension rooms.
The plan has faced pushback from activist investor Corvex Management, which holds an approximate 7% stake in Whitbread and called in May for a full sale of the company, describing the restaurant closures and capital spending plans as value-destructive.
With the closure timetable now confirmed, the next real test for the shares is Whitbread’s FY2027 trading updates, which will show whether the shift to a hotel-only model is delivering the promised margin gains.