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Mr Price Group Shares (JSE: MRP)

JSE Consumer Cyclical Apparel Retail

R176.42 +R2.20 (+1.26%)
At close: 29 Oct 2026

MRP Stock Chart

Key Statistics

Market Cap
R44.82bn
P/E Ratio (TTM)
12.39
EPS (TTM)
R14.07
Dividend Yield
6.89%
52-Week Range
R146.28 – R223.03
Day Range
R172.01 – R176.88
Volume
661,943
Avg. Volume (50 Days)
714,009
Beta
0.45
50-Day Average
R165.64
200-Day Average
R166.57
Shares Outstanding
255.87m

About Mr Price Group

Mr Price sells affordable fashion to shoppers in South Africa and abroad, through its stores and its online channels. Its ranges include clothing, sportswear, footwear and cosmetics, plus homewares such as textiles, décor, furniture and kitchenware, and mobile phones with accessories. It also sells prepaid airtime, data and electricity, and provides payment, credit and insurance products.

The business is split into Apparel, Homeware, Financial Services, Telecoms and a Central Services function. Apparel takes in fashion, sport and fitness goods, while Homeware covers décor, bed and bath and kids merchandise. Financial Services and Telecoms hold the credit, insurance and mobile businesses. The company dates back to 1885 and also develops its own private-label ranges.

Sector
Consumer Cyclical
Industry
Apparel Retail
Listed
JSE: MRP
Headquarters
Durban
Country
South Africa
Year End
March
ISIN
ZAE000200457

Earnings

Next Earnings
20 Nov 2026
EPS Est. (FY 2027)
R15.32
8 analysts

Our Analysis

Mr Price Group Ltd is a cash-based, omni-channel, fashion-value retailing company listed on the Johannesburg Stock Exchange that retails its own-branded merchandise, at everyday low prices and predominantly in South Africa.

The graph below shows the latest Mr Price Group share price action (JSE: MRP). The company’s stock has demonstrated significant growth in recent years, outpacing the market and rewarding investors.

Mr Price Group Limited has demonstrated remarkable resilience and growth in a challenging retail environment. Its strong financial performance, strategic initiatives, and commitment to shareholder value make it an attractive investment opportunity. However, investors should also be mindful of the potential risks associated with the consumer cyclical sector and the broader South African economy. A balanced perspective, considering both the bullish and bearish arguments, is essential for making informed investment decisions regarding MRP.

Recent Developments

CEO Mark Blair has attributed recent successes to strong comparable sales and improved profit margins across all segments during the second half of the year. The company’s gross profit margin expanded by 80 basis points to 40.5%, a testament to efficient merchandise execution and a reduction in markdowns. This strategic focus on optimizing operations and managing inventory effectively has clearly paid off. The second-half surge in retail sales and comparable store sales, rising by 9.9% and 5.7% respectively, is particularly noteworthy, especially considering the disruptions caused by a weaker February and shifts in school holidays and Easter.

Looking back at the first half of the financial year, Mr Price reported a 7.1% rise in headline earnings per share to 481.8 cents. Total revenue increased by 5.2% to 17.6 billion rand, with group retail sales up 5.1% to 16.9 billion rand. The comparable store sales increase of 0.4% in the first half, while modest, represented a significant improvement from the 0.8% decline in the same period the previous year, signaling a positive shift in consumer behavior and the effectiveness of Mr Price’s strategies.

The company has also demonstrated a commitment to rewarding its shareholders. A final dividend of 593.50 cents was announced, representing a substantial 12.7% increase from the previous year. This generous dividend payout reflects the company’s strong financial position and its confidence in future profitability.

Who is Mr Price Group Ltd?

The history of Mr Price Group Ltd can be traced back to 1985 when it was founded. Mr Price opened in 1987 after the owners bought a controlling interest in John Orrs Holdings, whose trading divisions at the time were The Hub and Miladys. Currently their trading divisions are Mr Price, Miladys, Mr Price Sport, Mr Price Home and Sheet Street.

Today, Mr Price Group Ltd has a diversified portfolio of products and services in more sectors of the Consumer Services value chain and operates through Apparel, Home, Financial Services and Cellular, and Central Services segments. The Apparel segment retails clothing, sportswear, footwear, sporting equipment and accessories. The Home segment retails homewares and furniture. The Financial Services and Cellular segment provides financial products and services as well as cellular services. The Central Services segment provides services to the trading segments including information technology, internal audit, governance and legal, human resources, group real estate and finance solutions.

The current CEO of Mr Price Group Ltd is Mark M. Blair.

Mr Price Group Ltd’s equity stocks are for sale online on the Johannesburg Stock Exchange (JSE) under the stock symbol MRP.

Mr Price Group Ltd forms part of the Consumer Services sector, specifically, the General Retailers industry of the Johannesburg Stock Exchange (JSE).

Company Essentials

Mr Price Group Ltd has its headquarters at Upper Level, North Concourse, 65 Masabalala Yengwa Avenue, Durban, 4001. The company has more than 19 700 employees.

The company currently serves clients mostly in Southern Africa.

How to buy Mr Price Group Ltd stocks – Step by Step

The stock market is one of the most attractive financial markets that sees millions of retail investors and traders’ participating daily. To buy, sell or trade Mr Price Group Ltd stocks on the Johannesburg Stock Exchange (JSE), traders and investors can follow a few simple steps:

  1. Find the share that you want to buy, in this case, “MRP”.
  2. Select a forex broker that offers access to the Johannesburg Stock Exchange (JSE).
  3. Review the broker’s trading conditions, fees, deposit and withdrawal methods, trading platform, customer support, regulation, and other components to ensure that they are aligned with your trading plan.
  4. Open a live trading account with the broker by completing the online application form and providing the necessary documentation to verify the trading account.
  5. You are now ready to make your first share purchase through the broker.
  6. You can further start to build and diversify your portfolio by buying more shares.

? The Bull Case for JSE: MRP

  • Strong Financial Performance: Consistent growth in earnings, revenue, and retail sales demonstrates the company’s financial health.
  • Improved Profit Margins: Efficient merchandise execution and fewer markdowns have led to higher profitability.
  • Dividend Growth: Increasing dividend payouts signal confidence in future earnings and reward shareholders.
  • Strategic Initiatives: Adaptability to changing market conditions and effective inventory management drive growth.
  • Outperforming Market: Significant share price appreciation over the past year reflects investor confidence.

? The Bear Case for JSE: MRP

  • Consumer Cyclical Sector: Susceptible to economic downturns and fluctuations in consumer spending.
  • Competition: Faces intense competition from other apparel retailers in South Africa and internationally.
  • Economic Uncertainty: Unpredictable economic conditions in South Africa could impact future performance.
  • Currency Risk: Fluctuations in the South African Rand could affect earnings and profitability.
  • Disruptions: External factors, such as unexpected holidays and global events, can impact sales.
Analyst Team
Analyst Team
Team Member

The AskTraders Analyst Team features experts in technical and fundamental analysis, as well as traders specializing in stocks, forex, and cryptocurrency.

Financials

Revenue (TTM)
R42.40bn
Net Margin
8.80%
Operating Margin
16.99%
Return on Equity
25.88%
Return on Assets
10.56%
Forward P/E
25.19
PEG Ratio
98.82
Price to Sales
1.06
Price to Book
3.03
Book Value per Share
R56.76
Debt to Equity
1.07
Current Ratio
1.98
Revenue (Annual)
Mar 23
Mar 24
Mar 25
Mar 26
ZAR (billions) Mar 2026 Mar 2025 Mar 2024 Mar 2023
Revenue 42.32 40.25 37.59 32.67
Net Income 3.73 3.65 3.28 3.12
Net Margin 8.8% 9.1% 8.7% 9.5%
Operating Cash Flow 8.02 8.39 7.15 5.94
Debt to Equity 1.07 0.65 0.61 0.70

Dividends

Annual Dividend
R11.86
Payout Ratio
65.13%
Dividend Yield
6.89%
Last Ex-Dividend Date
1 Jul 2026
Last Split
29 Jun 1998
6395:6317
Ex-Dividend Date Payment Date Amount Type
1 Jul 2026 — R5.928 —
10 Dec 2025 — R3.232 —
2 Jul 2025 — R5.935 —
11 Dec 2024 — R3.036 —
3 Jul 2024 — R5.268 —
12 Dec 2023 — R2.835 —
12 Jul 2023 — R4.471 —
13 Dec 2022 — R3.125 —

Latest News & Analysis

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Figures as of 28 Oct 2026.

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