One of the most distinguished names in the world of two-wheelers, Harley Davidson (NYSE: HOG) is embracing the electric curve this morning with the announcement of LiveWire; the companies own electric-motorcycle division. Traditional biking style meets new-age adaptability in Harley’s latest project, and investors are taking notice early – with stock up over 13% in Monday trading.
The company’s LiveWire division will go public through a merger with blank-check firm AEA-Bridges Impact Corp in a deal valued at $1.77B. The decision comes as the company shifts its marketing strategy towards younger customers in order to diversify traditional clientele and boost sales overall sales volumes in a time where ‘electric’ is all the buzz.
Harley-Davidson is the latest to follow on the reputable path of Tesla, Amazon-backed Rivian, Lucid, and many more companies whose valuation speaks volumes about the ballooning eco-trend. Climate awareness drastically impacts current market trends; from manufacturing to cultural idioms. Companies on the trillion-dollar Tesla path will be looking to maximize the green revolution before the market becomes increasingly saturated.
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Harley-Davidson will retain equity interest of roughly 74%, with ABIC’s shareholders owning around 17%. Currently, HOG stock has entered Monday’s trading at a price of $41.72, illustrating a daily gain of 13%.
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