- Marin software shares surged 24.9% premarket on Amazon advertising deal.
- The deal gives MarinOne advertisers access to Amazon’s demand-side ad platform.
- Both Amazon and Marin Software advertisers will benefit from the integration.
The Marin Software Inc (NASDAQ: MRIN) surged 24.9% premarket after revealing that its MarinOne software had been integrated into Amazon Ads’ demand-side platform (DSP).
The software will help advertisers easily measure, manage and optimize their amazon ad campaigns ranging from Sponsored Brands, Sponsored Products, and Sponsored Display ads in various formats, including video, display, and audio ads.
Amazon DSP allows advertisers to reach multiple audiences across multiple Amazon sites and applications, third-party sites, and leading publisher sites, giving advertisers access to a broad portfolio of sites.
Therefore, brands advertising via Amazon’s DSP can connect and engage with new and current customers via targeted messages across the entire customer journey from first contact to purchase and after-sale.
Marin told investors that it had helped advertisers spend over $40 billion in targeted advertising since its founding in 2007, with the entire amount spent on digital advertising.
The MarinOne Platform allows advertisers to manage paid social and search advertising and shopping, retail media, and marketplace campaigns delivered via multiple channels while allowing advertisers to track their spending.
Now that the MarinOne platform is part of Amazon DSP, the company’s clients will now have access to a comprehensive suite of automation, reporting, and bidding tools to improve their Amazon advertising campaigns both on and off Amazon.
The platform’s advertisers can use Amazon’s attribution aspects to connect their upper funnel ad spend across social and search channels to drive sales within Amazon’s stores and record each conversion.
Chris Lien, Marin Software’s CEO, said: “Amazon is great for the success of Retail brands. By integrating with Amazon DSP, we can now offer our customers access to a broad new set of formats, placements, and audiences to further their Amazon programs and deliver more return on investment within their eCommerce ad spend.”
Investors cheered the move, as evidenced by the premarket rally in Marin Software shares. The company’s shares have been down over 80% in the past six months, making them quite attractive to investors. However, the shares are still up 68% over the past year.
*This is not investment advice. Always do your due diligence before making investment decisions.
Marin Software stock price.
Marin Software stock rallied 24.93% premarket to trade at $4.31, rising from Thursday closing price of $3.45.