Key points:
- Microsoft and Fedex expand partnership with ‘logistics as a service' integration
- The partnership with utilize Fedex network intelligence and capabilities from Microsoft Dynamics 365
- Targeted at merchants, brands, and retailers; the new data service will increase efficiency an and consumer-facing transparency
Microsoft (NASDAQ: MSFT) and FedEx (NYSE: FDX) announced today the next step in their multi-year existing partnership revolving around the transformation of commerce, supply chains, and logistics. The two companies will utilize FedEx network intelligence and capabilities from Microsoft Dynamics 365 to introduce what they’ve coined as ‘logistics as a service’ for retailers, merchants, and brands.
The plans will involve the introduction of a unique data integration model, bringing together data insights from FedEx and Dynamics 365 Intelligent Order Management in order to streamline efficiency and order management by allowing brands to access new information for shipping and serving customers whilst easily integrating into existing business e-commerce platforms.
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For customers; the new integration will unveil whole new angles of accessibility and transparency, including faster, more cost-effective delivery, enhanced delivery status communications, and increasing convenience when it comes to product returns with the introduction of around 60,000 drop-off locations and printerless QR codes.
Such a development has the opportunity to revolutionize the current digital commerce landscape by developing the link between brand and consumer. It will that online brands will be able to streamline otherwise tedious processes, reducing costly overheads such as customer service calls, and build a more precise profile of the customer.
Microsoft’s vertical and horizontal expansion should sit the company in good stead ahead of this week’s Q222 earnings. In such a tech-bearish landscape, it will be interesting to see how the company fares up against Wall Street estimates.