Skip to content

Standard Group Plc (NSE: SGL)

Nigel Firth
Nigel Frith trader
Updated 5 May 2022

What is Standard Group Plc

Standard Group Plc is a major publishing and broadcasting company based in Kenya with interests in print, radio and TV and digital media.

The history of Standard Group Plc can be followed back to 1902 when the original company was founded. The company was listed on 1 January 1964.

Standard Group Plc has its head office in Nairobi, Kenya and is a subsidiary of S. N. G. Holdings Limited.

With its diversified portfolio in different sectors of the media value chain, Standard Group Plc has several subsidiaries that include The Standard Limited, Baraza Limited, Agency Sales and Promotion Limited and KTN.

Standard Group Plc operates through three basic segments: Publishing, Television and Radio. Today, Standard Group Plc is responsible for the publishing of newspapers like The Standard, Saturday Standard and The Sunday Standard, the group handles the distribution of selected local newspapers, magazines and periodicals, and the group is involved with television broadcasting under the name of Kenya Television Network Limited (KTN).

The Standard newspaper is the second largest national newspaper and the flagship product of the Standard Group Plc publishing group. Kenya Television Network (KTN) is a private, independent TV station, KTN News is a 24-hour news channel, Bamba TV is operated via Lancia Digital Broadcasting and offers a variety of international and local channels, Radio Maisha is a radio station that provides listeners with a wide selection of news, entertainment and current affairs programmes to listen too.

The Nairobian is a leading weekly newspaper, the Standard Digital is a leading online publishing platform and Think Outdoor is an outdoor advertising agency that places billboards in several strategic sites.

Standard Group Plc’s equity stocks are for sale online on the Nairobi Securities Exchange (NSE) under the stock symbol SGL.

Orlando Lyomu is the current CEO of Standard Group Plc and Robin Sewell is the Non-Executive Chairman. The company operates as part of the Media Industry and the Consumer Services Sector.

Standard Group Plc

Standard Group Plc Stock Performance

The current price for Standard Group Plc stocks is 18.00 KES. An analysis of financial data, Standard Group Plc shows that the company has a total market capitalisation of 1,471,172,544 KES, with a P/E ratio of -5.06 and earnings per share of -3.17 KES. A total of 81.7 million shares are outstanding. The total number of shares issued were 81,731,808.

Financial results showed that Standard Group Plc experienced a 52 week high of 25.30 KES and a 52 week low of 15.00 KES, indicating a decline of 10.00 % over said 52 weeks. The Year to date decline was 20.00 % at the time of writing.

With a possible increase of earnings per share and anticipated profits over time, investors who want to buy or sell Standard Group Plc stocks can look forward to more profitable dividends and earnings in times to come.

According to an analysis on the live chart of Standard Group Plc, analysts forecast further improvement in performance for the consumer services sector with market share growing as trading volumes may increase.

Highlights of Standard Group Plc in 2021

Standard Group Plc opened the year with a share price of 22.50 KES, and it has lost 20 % in value on its price valuation, ranking 57th on NSE with its year-to-date performance.

Shareholders’ worries may be compounded by the fact that SGL has lost 10% of the stock’s value from 16 August to the time of writing.

Standard Group Plc is currently the 54th most-traded stock on NSE and it has experienced a total trading volume of more than 52,200 shares, which were finalized in 90 deals, and valued at a total of 941,225 KES over three months, with an average of 829 shares in each trading session. The highest volume for the same period of 12,400 was achieved on 24 August.

How to buy Standard Group Plc stocks – Step by Step

The stock market is still one of the most popular financial markets that attracts millions of retail investors and participating traders daily. To buy, sell or trade Standard Group Plc stocks, traders and investors should follow a few easy steps:

  • Select a forex broker that offers access to the Nairobi Securities Exchange (NSE).
  • Review the broker's trading conditions, fees, deposit and withdrawal methods, trading platform, customer support, regulation, and other components to ensure that they are aligned with your trading
  • Open a live trading account with the broker by completing the online application form and providing the necessary documentation to verify the trading
  • Find the symbol of the share that you want to buy, in this case, ” SGL”.
  • You can start by making your first share purchase through the broker.
  • You can now continue to buy more shares to build and diversify your portfolio.


The Nairobi Securities Exchange the Stock Exchange in Kenya that was established in 1954 in Nairobi. At the time it was a voluntary association of stockbrokers in the European community and was registered under the Societies Act in British Kenya.

Nigel Firth
Nigel has been in the regulated financial services industry for nearly a decade, has previously owned a financial brokerage and has written many times for sites relating to personal finance and trading.