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Pepkor Holdings Shares (JSE: PPH) – Latest Price & Overview

Analyst Team trader
Updated 16 Jun 2025

Pepkor Holdings Limited is a retail company listed on the Johannesburg Stock Exchange (JSE) that has the largest retail store footprint in southern Africa.

The graph below shows the latest Pepkor Holdings Limited share price (JSE: PPH). Pepkor's operational strength lies in its multi-brand strategy. It owns and operates brands that serve different consumer segments. The company’s clothing and general merchandise division is a core revenue driver, encompassing well-known names like Ackermans, PEP, and Tekkie Town.

Pepkor Holdings Ltd stands as a dominant force within South Africa's retail sector, boasting an extensive portfolio of brands and a widespread operational footprint across multiple African nations. The company's diverse business segments cater to a broad spectrum of consumer needs, ranging from clothing and footwear to furniture and household goods, and financial services.

Over the past year, Pepkor has been actively engaged in strategic acquisitions and internal restructuring initiatives aimed at bolstering its market position and driving future growth. However, these efforts have unfolded against a backdrop of challenging economic conditions, impacting both financial performance and investor sentiment.


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Recent Developments

Recent strategic moves underscore Pepkor’s commitment to expansion and diversification. The most significant of these is the acquisition of Retailability's adult clothing businesses, including brands such as Legit, Swagga, Style, and Boardmans.

This acquisition significantly expands Pepkor’s presence in the adult clothing market, adding 462 stores across South Africa and neighboring countries. This move aligns with Pepkor's stated goal of strengthening its adultwear segment and capitalizing on growth opportunities within this market.

The acquisition of Shoprite's furniture division, comprising OK Furniture and House & Home, represents another strategic expansion. This deal adds over 400 stores to Pepkor's portfolio and enhances its presence in the furniture, bedding, appliances, and consumer electronics market. It also provides Pepkor with access to new geographic regions and customer segments. These acquisitions demonstrate Pepkor's proactive approach to growth and its willingness to invest in strategic opportunities.

Financially, Pepkor has demonstrated resilience amidst challenging market conditions. The company reported a significant turnaround in its full-year financial performance, achieving a profit before tax of 3.7 billion rand for the year ending September 30, compared to a restated loss of 502 million rand the previous year.

This improvement reflects the effectiveness of Pepkor's strategic initiatives and its ability to manage costs effectively. Revenue increased by 7.8% to 85.1 billion rand, driven by strong performance in the clothing and general merchandise division. The company also reported increased market share and gross profit margin due to higher full-price sales.

However, it's important to note that Pepkor also recognized a substantial impairment of 2.7 billion rand related to goodwill, trade, and brand names, particularly affecting its Ackermans business and footwear brands. This impairment reflects the challenges in the trading environment and the competitive pressures within the footwear market. While headline earnings per share (HEPS) from continuing operations fell slightly, normalized HEPS showed growth, indicating underlying strength in the business.

Who is Pepkor Holdings?

Pepkor Holdings Limited is a retail company listed on the Johannesburg Stock Exchange (JSE) that has the largest retail store footprint in southern Africa.

Pepkor Holdings Limited was previously known as Steinhoff Africa Retail Limited (STAR) and operated in sub-Saharan Africa.  Some of STAR’s well-known brands include Pep and Pep Africa, Ackermans, Bradlows and Incredible Connection.

Pepkor Holdings Limited offers value-for-money products and services at the lowest prices, and at customers’ convenience through 4 retail segments: Clothing and General Merchandise, Furniture, Appliances and Electronics, Building Materials and FinTech.

All the retail brands within the segments focus on discount, value and specialised goods.

The history of Pepkor Holdings Limited can be traced back to 1965 when it was founded. Today, Pepkor Holdings Limited has a diversified portfolio of products and services in more sectors of the Consumer Services value chain across sectors including apparel, footwear, household goods, furniture, appliances, consumer electronics and building materials, as well as providing financial and mobile services.

Growth, Valuation, Trading Information
Gross Turnover
52-Week Range
Shares Outstanding
Earnings per Share
P/E Ratio
5 Yr Ave Dividend per Share

Pepkor Holdings Limited's equity stocks are for sale online on the Johannesburg Stock Exchange (JSE) under the stock symbol PPH.

Pepkor Holdings Limited forms part of the General Retailers Industry and the Consumer Services Sector of the Johannesburg Stock Exchange (JSE).

Pepkor Holdings Limited's Stock Chart – 5 Year

Looking ahead, Pepkor faces both opportunities and challenges. The company is well-positioned to capitalize on the growing demand for affordable goods and services in South Africa and other African markets. Its diversified business model and strong brand portfolio provide a solid foundation for future growth.

However, Pepkor must also navigate the challenges of a weak economy, increasing competition, and regulatory uncertainty. The company's ability to successfully integrate its recent acquisitions and manage its costs effectively will be crucial to its long-term success.

Monitoring economic indicators, consumer spending patterns, and competitive dynamics will be essential for investors seeking to understand Pepkor's future prospects. Furthermore, keeping abreast of any further developments related to Steinhoff's remaining stake in Pepkor will be important for assessing the stock's potential volatility and liquidity.

Company Essentials

Pepkor Holdings Limited has its headquarters at 36 Stellenberg Road, Parow Industria, 7493.

The current CEO of Pepkor Holdings Limited is Leon Lourens.

The company currently serves clients from more than 5 400 stores operating across 11 African countries including Angola, Botswana, eSwatini, Lesotho, Malawi, Mozambique, Namibia, Nigeria, South Africa, Uganda, Zambia and Zimbabwe. Pepkor Holdings Limited also has business interests in Africa, Australia, United Kingdom, Poland, Romania, Slovakia, and New Zealand.

How to buy Pepkor Holdings Limited Shares – Step by Step

The stock market is one of the most attractive financial markets that sees millions of retail investors and traders' participating daily. To buy, sell or trade Pepkor Holdings Limited stocks on the Johannesburg Stock Exchange (JSE), traders and investors can follow a few simple steps:

  1. Find the share that you want to buy, in this case, “PPH”.
  2. Select a forex broker that offers access to the Johannesburg Stock Exchange (JSE).
  3. Review the broker's trading conditions, fees, deposit and withdrawal methods, trading platform, customer support, regulation, and other components to ensure that they are aligned with your trading plan.
  4. Open a live trading account with the broker by completing the online application form and providing the necessary documentation to verify the trading account.
  5. You are now ready to make your first share purchase through the broker.
  6. You can further start to build and diversify your portfolio by buying more shares.

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🟩 The Bull Case for JSE: PPH

  • Strategic acquisitions (Retailability, Shoprite Furniture) expand market reach and product offerings.
  • Improved financial performance demonstrates resilience and effective cost management.
  • Strong brand portfolio caters to diverse consumer segments.
  • Growth in fintech sector and increased customer acquisition.
  • Increased market share and gross profit margin.

🟥 The Bear Case for JSE: PPH

  • Challenging economic conditions in South Africa may impact consumer spending.
  • Significant impairment charges reflect weaknesses in certain business segments.
  • Exposure to currency fluctuations and political risk in African markets.
  • Potential for increased competition in the retail sector.
  • Uncertainty related to Steinhoff's divestment.
The AskTraders Analyst Team features experts in technical and fundamental analysis, as well as traders specializing in stocks, forex, and cryptocurrency.
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