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Meta Faces New Competition As Apple Makes AR Shift (META, AAPL)

Asktraders News Team trader
Updated 2 Oct 2025

Meta Platforms Inc. (NASDAQ:META) has experienced a pullback of 5.70% over the past five days, influenced by a confluence of factors ranging from intensifying competition in the augmented reality (AR) space to regulatory scrutiny and legal challenges.

While Meta has demonstrated a strong 22% year-to-date performance, recent news events appear to have tempered markets optimism.

The most notable development is Apple Inc.'s strategic pivot towards smart glasses, reportedly halting further development on a more affordable version of its Vision Pro headset. Apple's move signals a direct challenge to Meta's dominance in the nascent smart glasses market.

The tech giant is reportedly developing two models of smart glasses, with potential launch dates in 2027 and 2028, respectively. This competition could impact Meta's future market share, particularly given Apple's established brand recognition and loyal customer base.

Adding to the complexity, Meta has recently finalized a significant $14.2 billion agreement with CoreWeave to bolster its AI computing infrastructure. This long-term deal, extending to 2031 with a possible extension to 2032, provides Meta with access to advanced AI capabilities, including Nvidia's latest GB300 systems.

This substantial investment underscores Meta's commitment to AI development and data center expansion across the U.S., crucial for maintaining a competitive edge in the rapidly evolving AI landscape. Meta also recently launched “Vibes,” an AI-powered video feed designed to enhance user engagement and generate revenue through AI-driven content creation.

However, Meta is also facing considerable regulatory headwinds. The European Union is preparing formal charges against the company for allegedly failing to adequately moderate illegal content on Facebook and Instagram. The European Commission's preliminary findings suggest shortcomings in Meta's user reporting systems, potentially violating the EU's Digital Services Act.

If the EU's findings hold, Meta could face fines of up to 6% of its global annual revenue, presenting a significant financial risk.

While Meta continues to invest heavily in AI and expand its technological capabilities, the potential for increased competition from Apple and the looming threat of regulatory penalties are weighing on markets sentiment. These factors collectively contribute to the recent fluctuations in Meta's stock price, highlighting the complex interplay of competitive dynamics, regulatory challenges, and strategic initiatives.

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