Moonpig Shares Jump as Momentum Continues, Greetz Returns to Growth

Moonpig (LON: MOON) shares rose on Tuesday after the online greetings-card group reported a solid first-half performance marked by continued momentum at its core UK brand and a return to growth at its Dutch unit, Greetz.

For the six months to Oct. 31, group revenue increased 6.7% to £168.6 million, with the Moonpig brand up 9.4% and Greetz delivering 1.3% growth in constant currency, or 3% on a reported basis. 

Adjusted EBITDA rose 7.7% to £45 million, lifting the margin slightly to 26.7%. Reported pre-tax profit swung to £26.6 million from a £33.3 million loss a year earlier, while adjusted pre-tax profit climbed 11.4% to £30.5 million.

Customer engagement also improved. Active customers rose to 12.1 million, and use of creative features, including AI-generated stickers, video messages and personalised handwriting, jumped 57% year-on-year. 

The group added that its database of customer occasion reminders expanded to 107 million, while subscribers to Moonpig Plus and Greetz Plus increased to 1.02 million.

Gifting attach rates continued to rise, reaching 17.8%, while New Markets revenue, including Ireland, Australia and the U.S., grew 32.3%. The Experiences division, down 8.9% in the half, has shown “encouraging” improvement in recent trading.

Moonpig also raised its interim dividend by 25% to 1.25p and confirmed it has completed £30 million of a planned £60 million buyback for the year.

Chief executive Nickyl Raithatha said the group had delivered “a strong first half” with customers “engaging more deeply than ever.” Raithatha will leave the business on Dec. 31, with Catherine Faiers set to become CEO on 2 March 2026.

The company said full-year expectations remain unchanged.