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BP Price Target Raised As Analyst Maintains Hold Rating on Shares (LON: BP)

Asktraders News Team trader
Updated 8 Jan 2026

BP shares (LON: BP) experienced a boost today after Jefferies increased its price target on the energy giant from 420 GBp to 440 GBp, though the firm maintains a ‘Hold' rating on the shares. BP's shares price is 416.15 GBp, down 0.49% at the time of writing, there has been a steady decline of 7.56% in the past month.

The upward revision by Jefferies comes as BP prepares for a new CEO to take the helm, with Woodside CEO Meg O’Neill slated to succeed Murray Auchincloss on April 1. The firm is closely monitoring the company's balance sheet gearing, incorporating this analysis into its overall assessment. This adjustment occurs within a broader context of evolving analyst evaluations, reflecting the dynamic factors influencing BP's financial health and strategic direction.

In recent months, BP has faced a series of rating adjustments from various financial institutions. Jefferies themselves downgraded BP to ‘Hold' in May, citing lower oil price forecasts for 2025 and 2026, driven by concerns over an oversupplied market and uncertain demand. The firm also expressed reservations about BP's ability to balance debt reduction targets with share buyback programs and upstream growth ambitions, noting the company's net debt to equity ratio.

TD Cowen also downgraded BP to ‘Hold' in March, lowering the price target based on a net present value assessment of BP's free cash flow up to 2030, incorporating updated oil price assumptions. RBC Capital Markets reduced BP's price target as well, following first-quarter financial results that did not meet expectations, projecting weaker net debt and free cash flow compared to peers. Morgan Stanley lowered its price target in January, anticipating headwinds in the energy sector.

However, not all evaluations have been negative. Wolfe Research increased BP's price target in December, viewing the upcoming leadership change as a board-led move to accelerate commitments on costs, capital discipline, and capital structure. JPMorgan upgraded BP to ‘Neutral' in February, citing the potential value of BP's stake in Rosneft and the company's valuation in light of recent activist movements. Scotiabank maintained a ‘Sector Outperform' rating and raised its price target in October. Piper Sandler, Raymond James, Wells Fargo, and UBS have also adjusted their price targets, reflecting a mix of optimism and caution.

The diverse range of analyst opinions underscores the complex factors influencing BP's stock performance. These include fluctuating oil prices, strategic leadership changes, and financial health assessments. The transition to a new CEO is viewed by some as an opportunity for BP to sharpen its focus on cost management and capital allocation, potentially unlocking further value for shareholders. However, concerns remain regarding the company's debt levels and its ability to navigate a volatile energy market.

Analyst Summary: Bull and Bear Cases

Bull Case:

  • Jefferies raised its price target to 440 GBp, signaling a degree of positive momentum.
  • The new leadership is viewed by firms like Wolfe Research as a catalyst to accelerate commitments on costs, capital discipline, and capital structure.
  • JPMorgan upgraded the stock to ‘Neutral', highlighting the potential value in BP's Rosneft stake and its overall valuation.
  • Other institutions like Scotiabank have maintained ‘Sector Outperform' ratings and raised price targets, indicating underlying confidence.

Bear Case:

  • Concerns about an oversupplied oil market and uncertain demand have led to lower price forecasts from analysts like Jefferies.
  • The company's ability to balance debt reduction with share buybacks and growth ambitions is under scrutiny.
  • First-quarter financial results that missed expectations prompted price target reductions from firms including RBC Capital Markets.
  • Broader sector headwinds, as noted by Morgan Stanley, could negatively impact performance.

The markets will be closely watching how the new CEO, Meg O’Neill, will steer BP through these challenges and capitalize on opportunities in both traditional energy and renewable sectors. Her approach to balancing shareholder returns with long-term strategic investments will be crucial in shaping the company's future performance and investor sentiment.

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