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Strategy Stock (MSTR) Gains: Bolsters Bitcoin Holdings with $1.25B Purchase

Asktraders News Team trader
Updated 12 Jan 2026

Strategy Inc. (MSTR) saw its stock price edge higher in early trading following the announcement of a substantial bitcoin acquisition. The company has expanded its cryptocurrency holdings by purchasing 13,627 additional bitcoins for approximately $1.25 billion, further cementing its position as a major corporate holder of the digital asset.

The price of MSTR stock experienced a 1.47% increase in early trading, reaching $159.65. This positive market reaction reflects an apparent confidence in Strategy's ongoing commitment to Bitcoin, with the cryptocurrency up at $91,515.27 (+0.73%) today.

Between January 5 and January 11, Strategy executed the purchase of the bitcoins at an average price of $91,519 per bitcoin. As of January 12, the company now holds a total of 687,410 BTC, acquired for an aggregate purchase price of approximately $51.8 billion, resulting in an average purchase price of $75,353 per bitcoin. This latest acquisition represents a significant increase in Strategy's already substantial bitcoin reserves.

The acquisition was financed through proceeds from the sale of shares under Strategy's at-the-market (ATM) program. The company raised approximately $1.25 billion through the sale of approximately 6.83 million shares of Class A common stock (MSTR) and 1.19 million shares of its 10.00% Series A Perpetual Strife Preferred Stock (STRC). The company's reliance on equity markets to fund its bitcoin investments has been a consistent strategy.

The decision to fund bitcoin acquisitions through equity offerings presents both opportunities and challenges. On one hand, it allows Strategy to rapidly accumulate bitcoin without depleting its cash reserves. On the other hand, it can lead to shareholder dilution, as the issuance of new shares increases the total number of shares outstanding, potentially reducing earnings per share.

Markets will be carefully watching Strategy's performance in light of the current volatility in the cryptocurrency market. While significant bitcoin holdings position the company to benefit from potential appreciation in the cryptocurrency's value, it also exposes the company to substantial risk of losses should the price of bitcoin decline.

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