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Big Yellow Group Shares Upgraded to Buy as Jefferies Rerates UK REIT Sector

Asktraders News Team trader
Updated 26 Jan 2026

Big Yellow Group shares (LON: BYG) edged 0.39% lower to 1,034p in early trading on Monday despite receiving an upgrade to Buy from Jefferies, part of a broader reassessment of the UK real estate investment trust sector ahead of fourth-quarter earnings season. The muted market response suggests investors are weighing the improved analyst outlook against prevailing macroeconomic headwinds affecting commercial property valuations.

Jefferies analyst Mike Prew lifted Big Yellow Group from Hold to Buy, raising his price target to 1,225p from 1,200p. The new target implies an upside of approximately 18% from current levels, reflecting growing confidence in the self-storage operator's defensive characteristics and operational resilience.

The upgrade forms part of a wider sector rerate by Jefferies, which also elevated Segro and Supermarket Income REIT to Buy ratings while moving Hammerson to Hold from Underperform.


The simultaneous upgrades across multiple UK REITs signal a tactical shift in Jefferies' view of the commercial property landscape. Segro saw its price target increase to 850p from 709p as the firm upgraded the industrial and logistics specialist to Buy, whilst Supermarket Income REIT received a new 90p target, up from 80p. Hammerson, which has faced persistent challenges in the retail property space, was upgraded to Hold with a 300p target versus 250p previously. The coordinated moves suggest Jefferies anticipates improving fundamentals across select property subsectors as interest rate pressures moderate.

Big Yellow Group benefits from structural tailwinds in the self-storage market, including ongoing housing market activity, business inventory requirements, and demographic shifts favouring flexible storage solutions. The company operates a portfolio of approximately 100 stores across the UK, positioning it as the dominant player in a fragmented market. Its asset-light model and inflation-linked pricing power have historically provided defensive qualities during economic uncertainty.

The Jefferies upgrade comes just days after Berenberg Bank reiterated its Buy rating on Big Yellow Group on 20 January with a substantially higher price target of 1,383p. That target suggests potential upside of roughly 34% from current trading levels, underscoring the divergence in analyst views on valuation. Berenberg's more bullish stance likely reflects expectations for sustained demand growth and margin expansion as the company optimises its existing estate and pursues selective development opportunities.

Markets appear to be adopting a wait-and-see approach despite the positive analyst revisions. The modest decline in Big Yellow Group's share price on upgrade day may reflect profit-taking after recent gains or broader caution ahead of the company's quarterly results. The stock has demonstrated resilience relative to other property sectors, though remains sensitive to movements in long-term interest rates which influence REIT valuations through their impact on discount rates and financing costs.

Price Targets

Bull Case:

  • Jefferies upgraded the stock to Buy from Hold, raising its price target to 1,225p, implying an 18% upside.
  • Berenberg Bank reiterated a Buy rating with a higher price target of 1,383p, suggesting a potential 34% upside.
  • The company benefits from structural tailwinds in the self-storage market, including housing activity and business needs.
  • It holds a dominant market position in the UK and possesses defensive qualities like inflation-linked pricing power.

Bear Case:

  • The share price fell on the day of the upgrade, indicating investor caution amid broader market concerns.
  • The stock remains sensitive to macroeconomic headwinds and movements in long-term interest rates that affect property valuations.
  • Significant divergence between analyst price targets (Jefferies at 1,225p vs. Berenberg at 1,383p) creates valuation uncertainty.
  • The market appears to be in a “wait-and-see” mode pending fourth-quarter results for confirmation of operational strength.

The contrasting price targets from Jefferies and Berenberg highlight the ongoing debate around fair value for UK REITs as the sector navigates a transitional period. With fourth-quarter earnings on the horizon, markets will scrutinise occupancy rates, rental growth, and management commentary on demand trends to validate the upgraded ratings.

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