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Meta Stock Giving Mixed Signals Ahead of Earnings – What To Expect

Asktraders News Team trader
Updated 28 Jan 2026

Meta’s stock price (NASDAQ:META) has been struggling to find real momentum of late, sitting more than 15% off highs, even after having bounced 10% off the lows of last week. The company heads into today’s earnings in a bit of a precarious position then, 0.66% lower on a 12 month basis, lagging the broader market.

The quarter can be seen as a test on whether Meta can sustain advertising momentum while convincing investors that its accelerating AI infrastructure spend will generate adequate returns.

Wall St estimates for the quarter of $6.70 EPS and $49.39B revenue, both above the company’s prior Q4 guidance midpoint of $49.0B, create a setup where execution must exceed rather than merely meet expectations to justify the stock’s 29.8x trailing multiple.

Meta Platforms Inc (META)
📅 Earnings Date: Wednesday, 28 January 2026 • After Market Close
NASDAQ • Communication Services • Internet Content & Information
Current Price
 
Analyst Target
$832.78
+23.9% upside
Market Cap
$1,694.7B
P/E Ratio
29.8
EPS Est.
$6.70
Rev Est.
$49.39B
Meta corporate campus at night

Meta’s modern corporate campus illuminated at night, reflecting the company’s focus on technology and innovation as it prepares to report Q4 2025 earnings.

The stock has moved out of the technical bear market territory following Q3 2025 results, when management signaled 2026 capital expenditures could exceed $100 billion. That guidance reset the market’s tolerance for spending opacity, shifting the debate from “AI is enhancing ad monetization” to “how much must Meta spend to sustain that enhancement.”

The forward valuation framework now hinges less on Q4’s backward-looking scorecard and more on whether 2026 guidance implies structurally lower free cash flow conversion.

Meta has already raised 2025 capex to $70B-$72B and warned that 2026 dollar growth will be “notably larger,” so any additional step-up without clearer ROI timing could dominate the stock reaction even if holiday-quarter advertising revenue beats consensus.

Consensus Estimates

Metric Consensus Est. Range Prior Guidance YoY Change
EPS (Adjusted) $6.70 $5.94 – $7.56 N/A (Q3 distorted by tax) +11.1%
Revenue $49.39B $46.29B – $50.75B $49.0B (midpoint) +21.7%
Operating Margin 40.1% 38.5% – 42.0% N/A Flat
📊
Analysts Covering: 48 (EPS) / 49 (Revenue)
📈
Estimate Revisions (30d): 11 up / 0 down

Consensus revenue of $49.39B sits 0.8% above Meta’s prior Q4 guidance midpoint of $49.0B, a narrow margin that reflects the Street’s assumption of continued advertising strength but limited willingness to extrapolate upside given spending concerns. The estimate range spans $4.46B, indicating material disagreement among analysts about how holiday-season ad demand translated into revenue.

EPS consensus has risen $0.04 over the past 30 days, driven by 11 upward revisions and zero downgrades, suggesting recent ad checks supported higher profitability assumptions. The critical comparison point is whether revenue lands meaningfully above $49.39B, as anything closer to the guided midpoint would constitute a “meet” rather than a “beat” in a market that has priced in strong execution.

Meta logo and branding

Meta’s corporate branding reflects the company’s evolution from Facebook to a broader technology platform focused on AI and the metaverse.

The YoY revenue growth of 21.7% would mark a deceleration from Q3 2025’s 26% growth but an acceleration from Q4 2024’s implied 20% growth, positioning the quarter as a test of whether Meta can sustain mid-20s growth rates while absorbing higher infrastructure costs. Operating margin consensus near 40.1% assumes Meta can hold profitability flat year-over-year despite the expense and capex step-ups signaled in prior guidance, creating asymmetric risk if either revenue mix or cost structure disappoints.

Management Guidance and Commentary

“We’re going to continue investing significantly in infrastructure, and I expect our capital expenditures for 2025 to be in the range of $70 billion to $72 billion. Looking ahead to 2026, we expect capital expenditures to increase notably from 2025 levels.”

Meta’s Q3 2025 guidance established a revenue range of $56B-$59B for Q4, with a midpoint of $57.5B. Current consensus of $58.41B (from recent news sources) sits 1.6% above that midpoint, implying the Street expects execution toward the upper end of the range. The company also raised full-year 2025 expense guidance to $116B-$118B and capex to $70B-$72B, both increases from prior outlooks, while explicitly warning that 2026 capex dollar growth would be “notably larger.” That language introduced open-ended spending risk without quantifying the magnitude, contributing to the stock’s 7.7% after-hours decline following the Q3 report.

“The annual revenue run rate for its end-to-end AI-powered ad tools has now surpassed $60 billion.”

Management has framed AI infrastructure spending as essential to sustaining advertising monetization improvements, pointing to the $60 billion annual run rate for AI-enhanced ad tools as evidence of near-term returns. The tension is whether that monetization trajectory can absorb capex that may exceed $100 billion in 2026, a figure that would represent roughly 40% of 2025 revenue and compress free cash flow conversion meaningfully below historical norms. The January 28 report will determine whether Meta provides a bounded range for 2026 capex or reiterates the “notably larger” framing without additional constraint.

Analyst Price Targets & Ratings

4.2/5.0
Buy
Consensus Target
$832.78
+23.9% from current
Strong Buy
 
25
Buy
 
17
Hold
 
5
Sell
 
1
Strong Sell
 
0
Based on 48 analyst ratings

Wall Street maintains a bullish stance on Meta, with 87% of analysts rating shares a Buy or Strong Buy. The consensus target of $832.78 implies 23.9% upside from current levels, though this represents a meaningful reduction from targets that exceeded $900 earlier in 2025. The target compression reflects analyst acknowledgment that elevated capex will pressure free cash flow conversion, even as revenue growth remains robust.

Sector & Peer Comparison

Company Ticker Market Cap P/E Fwd P/E Profit Margin
Meta Platforms

⭐ Focus

META $1,694.7B 29.8 22.7 30.9%
Alphabet Inc.
GOOGL $2,150.0B 24.3 20.1 27.5%
Amazon.com
AMZN $2,280.0B 38.5 28.2 8.1%
Netflix Inc.
NFLX $385.0B 42.1 32.5 20.6%
Snap Inc.
SNAP $18.5B N/A N/A (15.2%)
Pinterest Inc.
PINS $22.0B 85.2 38.7 4.3%

Meta trades at a 22.7x forward P/E, a 13% premium to Alphabet’s 20.1x multiple but a 19% discount to Amazon’s 28.2x and a 30% discount to Netflix’s 32.5x. The relative positioning reflects investor acknowledgment of Meta’s superior profitability (30.9% net margin vs. Alphabet’s 27.5%) but skepticism about whether AI spending will compress margins or free cash flow in 2026.

Earnings Track Record

14/18
Quarters Beat
77.8%
Beat Rate
+7.4%
Avg. Surprise
Quarter EPS Actual EPS Est. Result Surprise %
Q3 2025 $7.25 $6.71 Beat +8.0%
Q2 2025 $7.14 $5.90 Beat +21.0%
Q1 2025 $6.43 $5.22 Beat +23.2%
Q4 2024 $8.02 $6.68 Beat +20.1%
Q3 2024 $6.03 $5.29 Beat +14.0%
Q2 2024 $5.16 $4.76 Beat +8.4%
Q1 2024 $4.71 $4.32 Beat +9.0%
Q4 2023 $5.33 $4.96 Beat +7.5%

Meta has beaten EPS estimates in 14 of the last 18 quarters, a 77.8% success rate with an average surprise of +7.4%. The past five quarters show an acceleration in surprise magnitude, with Q1 2025 (+23.2%), Q4 2024 (+20.1%), and Q2 2025 (+21.0%) all exceeding estimates by more than 20%. This pattern reflects the Street’s persistent underestimation of Meta’s ability to convert AI-driven engagement improvements into advertising revenue growth.

Meta employee working in modern office

Meta employees work in modern, collaborative office spaces as the company continues to invest heavily in AI infrastructure and technology development.

Post-Earnings Price Movement History

Historical Price Reactions (Next Trading Day)
📊
±0.5%
Average Move
📈
-0.2%
Avg. Move on Beats
📉
-1.8%
Avg. Move on Misses
Date Surprise EPS vs Est. Next Day Move Price Change
Q3 2025 +8.0% $7.25 vs $6.71 -3.5% $743.40 to $717.34
Q2 2025 +21.0% $7.14 vs $5.90 -2.0% $733.63 to $719.22
Q1 2025 +23.2% $6.43 vs $5.22 +1.6% $576.74 to $586.00
Q4 2024 +20.1% $8.02 vs $6.68 +1.4% $591.24 to $599.24
Q3 2024 +14.0% $6.03 vs $5.29 +1.6% $567.36 to $576.47

Expected Move & Implied Volatility

Options Market Implied Move
Expected Move
±6.5%
($628.66 – $716.06)
Implied Volatility
42%
IV Percentile
68%
Historical Vol (30d)
38%
⚠️
Implied volatility sits at the 68th percentile of its one-year range, indicating elevated uncertainty relative to recent history. The options market is pricing a larger-than-average move, consistent with investor concerns about 2026 capex guidance.

The options market is pricing a ±6.5% move for Meta following the January 28 earnings report, translating to a range of $628.66 to $716.06 based on the current stock price of $672.36. This implied move sits above the historical average next-day move of 0.5% (absolute value), suggesting options traders expect elevated volatility driven by uncertainty around 2026 guidance rather than Q4 results.

Expert Predictions & What to Watch

Key Outlook: Guidance Will Drive the Trade

🎯
Primary Outlook
Cautiously Bearish
Meta is likely to beat Q4 consensus on revenue and adjusted EPS, but the stock reaction will hinge on whether 2026 capex guidance provides a credible upper bound or reiterates open-ended spending language. If management frames 2026 capex as “notably larger” without quantifying a range, the stock could decline 5-8% even on a Q4 beat.
⚡ MEDIUM CONFIDENCE

The base case assumes Meta reports Q4 revenue between $49.5B and $50.0B (above consensus of $49.39B) and adjusted EPS between $6.80 and $7.00 (above consensus of $6.70), consistent with the company’s track record of beating estimates. The critical variable is whether management provides 2026 capex guidance that the market can model into free cash flow projections.

🐂
Bull Case
Meta reports Q4 revenue above $50B and adjusted EPS above $7.00, driven by stronger-than-expected holiday advertising demand. Management provides 2026 capex guidance with a bounded range (e.g., $95B-$105B) and articulates specific ROI milestones tied to AI model improvements. The stock rallies 5-8%.
Target: $720-$730
🐻
Bear Case
Meta reports Q4 revenue below $49.5B and adjusted EPS below $6.70, reflecting softer holiday advertising demand. Management reiterates that 2026 capex will be “notably larger” without providing a range, or introduces guidance that implies capex exceeding $110B. The stock declines 8-12%.
Target: $590-$610

Key Metrics to Watch

👁️
Critical Metrics & Catalysts
💰
2026 Capital Expenditure Guidance
Target: Bounded range with upper limit below $110B
This is the single most important number for the stock reaction. Any guidance significantly above $100B without clearer ROI timing will trigger selling, while a credible constraint could re-open valuation upside.
📊
Q4 Advertising Revenue Growth
Target: Above 22% YoY (implying revenue above $49.8B)
Revenue above $49.8B would signal that holiday advertising demand exceeded expectations and that AI-driven ad tools sustained their monetization trajectory.
📈
Operating Margin Trajectory
Target: Above 40.5% (vs. 40.1% consensus)
Operating margin above 40.5% would demonstrate that Meta can sustain profitability expansion alongside elevated spending, validating the AI investment thesis.
🔮
Q1 2026 Revenue Guidance
Target: Above $51.5B (vs. $51.3B consensus)
Q1 guidance above $51.5B would signal sustained advertising momentum into 2026 and reduce concerns about demand deceleration.
🤖
AI Monetization Updates
Target: Concrete metrics on new AI models or revenue contribution
Any updates on AI model improvements or quantified improvements in AI-driven ad targeting would provide evidence that spending is translating into product differentiation.

The January 28 report will determine whether Meta can sustain its track record of beating estimates while also addressing the market’s primary concern: that AI infrastructure spending is accelerating without a clear path to proportional returns.

The stock’s decline from recent highs has created a setup where credible spending discipline could produce a sharp rally, while open-ended capex guidance could extend the decline even if Q4 results beat consensus. Understanding the fundamentals of trading vs investing becomes particularly relevant when evaluating whether to take short-term positions around earnings volatility or maintain long-term holdings through the AI investment cycle.

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