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Alibaba Stock (HKG: 9988, BABA)

HKEX Consumer Cyclical Internet Retail

110.50 HKD +3.30 HKD (+3.08%)
At close: 14 Oct 2026

9988 Stock Chart

Key Statistics

Market Cap
2.13tn HKD
P/E Ratio (TTM)
26.87
EPS (TTM)
2.59 HKD
Dividend Yield
0.95%
52-Week Range
88.65 HKD – 183.80 HKD
Day Range
107.00 HKD – 113.20 HKD
Volume
101,342,353
Avg. Volume (50 Days)
74,213,701
Beta
0.46
50-Day Average
113.09 HKD
200-Day Average
126.96 HKD
Shares Outstanding
19.90bn

About Alibaba

Alibaba runs online shopping and related technology businesses, mainly in China and also abroad. Its best-known brands are Taobao and Tmall, its main domestic retail platforms, alongside 1688.com for wholesale and Xianyu for second-hand goods. Overseas it operates AliExpress, Trendyol, Lazada, Daraz and Alibaba.com. It also sells cloud services.

The group reports in four parts. Alibaba China E-Commerce covers the domestic platforms, including Taobao Instant Commerce for local delivery. International Digital Commerce holds the overseas marketplaces. Cloud Intelligence offers infrastructure, platform and model services. All Others brings together Amap maps, Cainiao logistics, Youku video, Freshippo grocery retail and Alibaba Health. Alibaba was founded in 1999.

Sector
Consumer Cyclical
Industry
Internet Retail
Listed
HKEX: 9988
Indices
Hang Seng
Headquarters
Hangzhou
Country
Hong Kong
Employees
132,165
Year End
March
ISIN
KYG017191142

Earnings

Next Earnings
24 Nov 2026
Last Results
20 Aug 2026
Missed estimates
EPS Est. (Next)
1.36 CNY
EPS Est. (FY 2027)
5.53 CNY
17 analysts
Last EPS
1.07 CNY
EPS – Reported vs Estimated
Jun 25
Sep 25
Dec 25
Mar 26
Jun 26

Estimated EPS Reported EPS

Quarter Ended Estimate Reported EPS Surprise Reported
Jun 2026 1.49 CNY 1.07 CNY −28.19% 20 Aug 2026
Mar 2026 0.65 CNY 0.08 CNY −87.69% 13 May 2026
Dec 2025 1.39 CNY 0.89 CNY −35.97% 19 Mar 2026
Sep 2025 0.73 CNY 0.55 CNY −24.66% 25 Nov 2025
Jun 2025 1.88 CNY 1.84 CNY −2.13% 29 Aug 2025
Mar 2025 1.53 CNY 1.57 CNY +2.61% 15 May 2025
Dec 2024 2.46 CNY 2.67 CNY +8.54% 20 Feb 2025
Sep 2024 1.91 CNY 1.88 CNY −1.57% 15 Nov 2024

Our Analysis

Alibaba’s stock is primarily listed on the Hong Kong Stock Exchange (HKEX) under ticker 9988, with the company also holding a U.S. ADR on the New York Stock Exchange (NYSE) under the ticker symbol BABA.

Alibaba Shares Today (HKG: 9988)

Alibaba Group, referred to simply as Alibaba, is a Chinese company specialising in e-commerce, technology, and various digital services. Founded in 1999 by 18 people led by Jack Ma, Alibaba started as an online marketplace to connect Chinese manufacturers with overseas buyers. Since then, it has grown into a global powerhouse with operations spanning online retail, cloud computing, digital payments, entertainment, and logistics.

Alibaba has various platforms under its banner. In e-commerce, it has Taobao and Tmall; in cloud computing, it has Alibaba Cloud; in international digital commerce, there is Alibaba, while it also has businesses in other sectors such as smart logistics, local services, digital media and entertainment, and healthcare. Alibaba also has a significant presence in financial services with its affiliate, Ant Group, which operates Alipay.

Alibaba Dividend Yield

Alibaba’s stock has seen significant volatility over the past few years. In late 2020, shares reached a high of $319, driven by the company’s dominance in e-commerce and its strong growth in cloud computing. However, regulatory crackdowns in China, particularly on tech companies, and economic concerns led to sharp declines in Alibaba’s stock price until very recently. The recent change in direction for the Alibaba stock price is an impact of the various stimulus measures announced in China aimed at boosting its economy.


Annual Dividend Yield:
0.86%

Alibaba Share Price Forecast

According to analyst data compiled by TradingView, out of 58 analysts covering Alibaba, a significant 49 have a Buy rating on the stock, while nine have issued BABA with a Hold rating.

A View From The Bulls: There is no shortage of bullish commentary on Alibaba. In September 2024, the Alibaba price target was raised to $136 from $116 at Citi. Analyst Alicia Yap, who maintained a Buy rating on the shares, said Citi believes the latest monetary and fiscal policy stimulus in China likely translates to an improving wealth effect which should boost consumer sentiment and willingness to spend. The analyst said she expects BABA to increase its investment and marketing promotion heading into China’s Singles Day period to boost gross merchandise volume and consumer wallet spend.

A View From The Bears: Given the significant bullishness on the stock, which may be expected given its decline between 2020 and 2022, there is a lack of recent bearish calls from analysts. However, from a macro point of view, some analysts have warned that the China stimulus rally may fizzle out with more catalysts needed for a long-term rally. In addition, other potential headwinds investors should watch out for include regulatory pressure in China, geopolitical headwinds, and a global economic downturn.

Average Analyst Consensus 12-Month Price Target: $113.71

Our View: Alibaba remains one of the largest companies in the world, with a diverse portfolio. While headwinds have impacted the company’s share price performance over the last few years, China’s recent economic stimulus has lifted investor confidence in recent weeks, with the stock now up 50% for the year-to-date (as of October 4, 2024.), Alibaba’s long-term growth potential makes it a company worth considering for investors with a high-risk tolerance.

Who Should Buy Alibaba Shares?

Alibaba appeals to investors who are bullish on the future of China’s e-commerce market, and the growth of cloud computing. The company’s position in online retail, its focus on technological innovation, and its expansion into international markets provide significant growth opportunities.

Long-term investors with a tolerance for risk may find Alibaba shares attractive. Alibaba’s strong fundamentals, extensive digital ecosystem, and leadership in cloud services offer substantial potential for future returns, especially if the company can successfully navigate the various headwinds.

However, investors who are concerned about geopolitical risks or prefer companies with a lower risk profile may want to exercise caution. Regulatory actions in China and competition from both domestic and international players pose risks that could impact Alibaba’s growth trajectory.

Alibaba remains a compelling investment for growth-oriented investors with a long-term horizon, but it is not without risks.

Sam Boughedda
Sam Boughedda
Team Member

Sam is a trader and lead stock market writer at AskTraders. After starting his career in the forex market, Sam now focuses on stocks, specifically consumer staples. 

Financials

Revenue (TTM)
1.04tn CNY
Net Margin
7.04%
Operating Margin
7.30%
Return on Equity
6.36%
Return on Assets
1.56%
Forward P/E
18.12
PEG Ratio
0.52
Price to Sales
2.04
Price to Book
1.78
Book Value per Share
65.48 HKD
Debt to Equity
0.25
Current Ratio
1.28
Revenue (Annual)
Mar 23
Mar 24
Mar 25
Mar 26
CNY (billions) Mar 2026 Mar 2025 Mar 2024 Mar 2023
Revenue 1,023.67 996.35 941.17 868.69
Net Income 103.59 130.11 80.01 72.78
Net Margin 10.1% 13.1% 8.5% 8.4%
Operating Cash Flow 76.21 164.82 184.01 199.90
Debt to Equity 0.25 0.23 0.18 0.17

Dividends

Annual Dividend
1.03 HKD
Payout Ratio
39.72%
Dividend Yield
0.95%
Last Ex-Dividend Date
10 Jun 2026
Ex-Dividend Date Payment Date Amount Type
10 Jun 2026 — 1.0286 HKD —
11 Jun 2025 — 1.0302 HKD —
12 Jun 2024 3 Jul 2024 0.9762 HKD —
20 Dec 2023 — 0.976 HKD —

Latest News & Analysis

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Figures as of 13 Oct 2026.

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