Parsley Box To Float on London’s AIM

Ready meal firm Parsley Box on Friday announced it intends to float on London’s AIM list.

The company who focuses on the baby boomer generation, said it wants to give customers the “opportunity to become shareholders in the prospective IPO.”

Parsley said the IPO is expected to occur in late March/early April 2021.

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By mid-January, the company had 154,000 active customers, shipping 900,000 products to customers per month. Parsley feels it can take advantage of the structural shift to eCommerce in consumer buying patterns and a growing target demographic.

For the full year 2020, they reported a revenue of £24.4 million.

Parsley Box provides 60 meals spanning various cuisines and also offers other products, including wines, spirits, cakes, desserts and gifts such as chocolates.

“Announcing our intention to list on AIM to enable our loyal customers to become shareholders marks an important milestone for Parsley Box,” said Kevin Dorren, Parsley Box CEO.

“We see ourselves as a challenger brand that is redefining the category and have only just begun to satisfy the demand of this underserved demographic, with a clear strategy to continue this growth. We also believe we have a first-mover advantage through already having over 500k registered users,” added Dorren.