PZ Cussons Raises Operating Profit Guidance on Strong African Growth

PZ Cussons (PZC) has revised its full-year adjusted operating profit guidance upward following robust first-half trading, particularly in its African markets.

The announcement, made ahead of its Annual General Meeting, sent PZ Cussons shares over 10% higher on Thursday.

Like-for-like (LFL) revenue growth for the first half of fiscal year 2026 is projected to be approximately 9%. This growth is predominantly fueled by a surge of over 25% in Africa. The African performance is attributed to both price increases and volume growth, with the majority of brands gaining market share during the period. Excluding the African market, LFL revenue growth is expected to be around 2%.

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As a direct consequence of this strong performance, PZ Cussons is now anticipating an adjusted operating profit in the range of £50 million to £55 million for fiscal year 2026. This represents an increase from the previous guidance of £48 million to £53 million.

The company anticipates that adjusted operating profit will be heavily weighted towards the first half of the year, with a planned increase in marketing expenditure during the second half.

The sale of the Group’s 50% stake in PZ Wilmar remains on schedule and is expected to be finalized by the end of the calendar year. This divestiture will likely provide PZ Cussons with additional capital to reinvest in core growth areas and strategic initiatives.

The outcome of the strategic review of the Africa business is anticipated to be announced alongside the company’s FY26 interim results on Wednesday, February 11.