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Unilever Agrees to Sell Welly First-Aid Brand to Forward Consumer Partners

Unilever has agreed to sell Welly, the bandage and first-aid brand, to US private-equity firm Forward Consumer Partners. No price was disclosed, and the shares closed lower on the day.

Unilever (LSE: ULVR) said Monday it has agreed to sell the Welly first-aid brand to private-equity firm Forward Consumer Partners. Financial terms were not disclosed.

Unilever shares closed at 4904.5p today, down 1.24% from Friday’s 4966p, after trading between 4867.5p and 4940p.

ULVR.LSE

Welly was created in 2016 by Method founder Eric Ryan.

The deal is a carve-out, meaning Welly becomes an independent company. Completion is expected in the fourth quarter of 2026, subject to customary conditions.

Welly’s size has not been disclosed. For scale, Unilever’s trailing revenue is about €50.6bn.

Line chart of Unilever's share price from 15 September to 19 October 2026, rising through early October before a small dip on the day of the Welly announcement
Unilever’s share price, daily close in pence, 15 September to 19 October 2026.

The shares had been running before today, rising about 10.8% from 4483.5p at the close on the 2nd of October to 4966p on Friday.

The next marker is completion, expected in the fourth quarter.

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