Global podcast firm Audioboom (LON: BOOM) has been ranked as the fourth-largest US podcast publisher based on the number of average weekly users, according to Triton Digital’sDigital’s February 2021 Podcast Report.
Audioboom’s shares saw little reaction to the news and are, in fact, trading over 1.5% lower on Monday at 436p.
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Triton Digital is a global technology and services company to the digital audio and podcast firm. They rate podcast publishers based on unique audience reach as well as weekly downloads.
Audioboom averaged 3.8 million weekly users during the latest reporting period and moved above other publishers, including Cumulus Media/Westwood One and AdLarge/Cabana.
In Triton’s weekly download ranker, Audioboom ranks in fifth place. Since joining the Triton Digital ranker in May 2020, Audioboom said they have seen a 1.5 million or 71% increase in weekly users.
However, the Triton reports only rank podcasts monetised through high-value host endorsements, and there are more than 8,000 other podcast channels published by Audioboom.
“Ranking as the fourth largest US podcast publisher is an incredible achievement for the Company, given the size and strength of our competitors. Our content-focused expansion strategy is working well, with our growth in early 2021 setting us up for a strong year ahead,” said Audioboom’sAudioboom’s CEO, Stuart Last.
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