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Shares of Blink Charging (NASDAQ: BLNK) are rising on Wednesday after the company announced it has entered into a reseller agreement with Ballantyne Strong (NYSE: BTN).

The deal will see Strong Entertainment, a division within Ballantyne, offer Blink’s charging stations to its broad base of cinema operators, theme parks and other entertainment and leisure venues.

“We believe that Ballantyne Strong’s vast geographic reach and diverse customer base make them a valuable sales partner, enabling the continued deployment of Blink chargers in high-density locations,” commented Michael D. Farkas, Founder and CEO of Blink.

Ballantyne’s CEO, Mark Robertson commented: “With long-standing partnerships with the top cinema companies in the United States, our Strong Entertainment group is ideally positioned to offer Blink chargers and equipment to the thousands of cinemas, theme parks, and entertainment venues that make up our customer base.”

Blink has continued its mission to become the dominant player in the electric vehicle charging market via partnerships with Mariott, Ikea, Walmart, McDonald’s, Starbucks and many others. With the industry seeing rapid growth, Blink is placing itself in a strong position by building a large network of charging stations across the United States.

Blink shares are up 2.81% trading at $49.32 per share at the time of writing.

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