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JPMorgan Upgrades SAP, Lifts Target to €275

JPMorgan has upgraded SAP to Overweight and raised its price target to €275 from €175, arguing that AI moving into production favours established business software and that margins will prove more durable.

JPMorgan has upgraded SAP (XETRA: SAP) to Overweight from Neutral and raised its price target to €275 from €175, according to Investing.com and ad-hoc-news. The business software maker’s shares were up 1.5% today.

The stock was at €214.00 on Xetra at 10:33am UK time, up from Friday’s close of €210.75. That is 2.6% below the 52-week high of €219.65 set on Thursday and about 68% above the low of €127.50 from the 23rd of July. The shares are up 11.8% over a month and 2.7% so far this year.

SAP.XETRA

Overweight is a rating meaning the bank expects a stock to outperform. JPMorgan’s case is that enterprise AI is moving from pilot to production, which it thinks favours systems of record, the core software that holds a company’s financial and operating data. It sees improving traction for SAP’s AI offering, and implied additions to current cloud backlog have picked up.

The bank also raised its 2026 to 2028 non-IFRS EBIT and EPS estimates by low-to-mid single digits, mainly on margins. Non-IFRS figures strip out certain items to show underlying earnings. The new target is dated December 2028; the old one was for December 2027.

The upgrade follows third-quarter results on the 21st of October. Current cloud backlog, the value of cloud contracts due to convert to revenue within 12 months, rose 28% to €24.1bn. Cloud revenue rose 26%, total revenue 13% and non-IFRS operating profit 18%, and EPS of €1.89 beat the €1.83 expected.

Line chart of SAP's Xetra share price in euros from August to 9 November 2026, with markers for Q3 results and the JPMorgan upgrade.
SAP shares, Xetra close in euros, 10 August to 9 November 2026. The 9 November point is a delayed intraday quote.

The shares closed at €215.35 on the 22nd of October, after the results, so they were already near their highs before the upgrade. Against today’s €214.00, the €275 target implies about 28% upside, but over a horizon running to the end of 2028 rather than 12 months.

The next hard test is full-year results, expected on the 28th of January.

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