Shopify Inc. (NASDAQ: SHOP) shares jumped 11.6% on Monday, closing at $179.14, in one of the stock’s strongest single-day performances of the year.
The rally came despite a lackluster broader market, with the Nasdaq slipping and the S&P 500 roughly flat, underscoring that the move was largely stock- and sector-specific.
The primary catalyst was a bullish research note from RBC Capital, which introduced a new “total cost of ownership” framework to assess software companies’ vulnerability to AI-driven disruption.
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Evaluating 14 major software firms — including Salesforce, Microsoft, and Adobe — RBC concluded that Shopify possesses “great defensibility” against AI-native competitors, a finding that directly countered a bearish thesis that had battered the stock the prior week.
That earlier sell-off stemmed from a July 21 downgrade by Rothschild & Co Redburn, which cut Shopify to Neutral, warning that Meta’s push into AI-powered small-business commerce tools posed an “existential threat” to roughly half of Shopify’s U.S. business. Shares had declined sharply in the days that followed before Monday’s sharp rebound.
Monday’s gains were amplified by sector-wide enthusiasm — rival Wix.com also surged more than 10% — alongside a risk-on market backdrop driven by easing geopolitical tensions, falling oil prices, and lower Treasury yields, conditions that typically favor high-multiple growth stocks.
Investors are also positioning ahead of Shopify’s second-quarter earnings report, due before market open on August 5, with consensus estimates near $3.44 billion in revenue. Analysts will be watching payments penetration, margins, and transaction losses closely as key indicators of the company’s underlying health.
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