WPP Shares Climbs on Enterprise Solutions Expansion News

WPP (LON: WPP) shares rose sharply on Wednesday, gaining as much as 4.2% to close at 245.7p, up from Tuesday’s close of 235.8p, after the advertising and marketing giant announced expansion plans for WPP Enterprise Solutions, its global business unit focused on AI-driven transformation.

The London-listed company said the move “further establishes the business as a leading enterprise growth partner for organizations looking to transform how they connect with customers, scale operations and unlock growth in an evolving AI-powered economy.” WPP Enterprise Solutions will launch with an initial portfolio of proprietary solutions designed to help clients accelerate growth using artificial intelligence.

According to details of the announcement, the expanded unit will roll out new offerings spanning commerce, intelligence, content, customer experience, and data — areas increasingly central to how brands engage consumers in a digital-first, AI-powered landscape. The new services will be delivered in partnership with major technology players including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, underscoring WPP’s strategy of embedding itself deeper into enterprise technology ecosystems rather than competing solely on traditional creative and media services.

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Investors appeared to welcome the announcement as a sign that WPP is positioning itself to capture growth from AI adoption among large enterprises, a theme that has become a key differentiator for holding companies in the advertising sector amid pressure on legacy ad revenues. Trading volume was notably elevated, with more than 2.4 million shares changing hands.

The expansion comes as WPP continues efforts to reposition itself as a technology-enabled growth partner rather than a purely creative and media agency network, aligning with broader industry shifts toward AI-integrated marketing and enterprise services.