Moonpig Says Momentum Continues as Customers Embrace Personalisation Features

Moonpig Group (LON: MOON) released an AGM trading update on Wednesday, indicating the online greeting card and gifting platform remains on track to meet its FY26 guidance.

The company highlighted consistent revenue growth at Moonpig and improved performance at Greetz, signaling a positive start to the financial year.

Revenue: Moonpig continues to deliver consistent revenue growth at approximately 10% year-on-year. The company added that Greetz has shown sequential improvement, now exhibiting modest year-on-year growth on both reported and constant currency bases.

Customer engagement is seen as a key driver, with the active customer base expanding and personalization features gaining traction. Approximately 50% of all cards now include options like AI-generated stickers, audio or video messages, or personalized handwriting.

Moonpig and Greetz Plus subscriptions are said to have surpassed one million members, with the company adding that “numbers continue to grow each month.”

Average order value is also on the rise at both Moonpig and Greetz, driven by the uptake of Moonpig Guaranteed Delivery and increased gift attach rates. The company anticipates further growth in attach rates during peak trading periods, supported by upcoming brand launches in flowers and gifting, including Laura Ashley Flowers, Next Flowers, and JoJo Maman Bébé.

The Experiences segment is building on recent operational momentum, introducing new products across subscription gifting, live experiences, and casual dining on Buyagift. Further product launches are planned to accelerate growth in the coming months.

For FY26, Moonpig anticipates Group Adjusted EBITDA to grow at a mid-single-digit percentage rate and Adjusted earnings per share to increase between 8% and 12%. Strong free cash flow generation is expected to fund both ongoing investment in the company's growth strategy and returns to shareholders, including dividends and a FY26 share repurchase program of up to £60 million.

CEO Nickyl Raithatha stated, “We have had a good start to the year, demonstrating the continuing power of the Moonpig proposition.”

“Moonpig's unique combination of leading market positions, strong customer retention, good profit margins and robust cash generation puts us in pole position to capitalise on the long-term structural shift to online.”