Bloomsbury Publishing PLC (LON: BMY) has announced a strategic collaboration with Google Cloud, aiming to leverage artificial intelligence to enhance book discovery, sales, and learning outcomes.
The partnership focuses on integrating Google's AI technologies, including NotebookLM, Vertex AI, and Gemini Enterprise, into Bloomsbury's publishing infrastructure.
The collaboration's primary goal is to transform engagement with content and improve learning outcomes. Bloomsbury Digital Resources (BDR), the company's academic division, will be at the forefront of this innovation, utilizing AI tools to enhance its services and adapt to the rapidly evolving educational landscape.
Bloomsbury anticipates that advanced AI infrastructure will provide data-driven and semantic search insights, improving trend analysis and driving book sales across its entire catalog. Custom print prediction models are also expected to improve inventory management, reducing waste and optimizing resource allocation.
The investment in this strategic collaboration has been factored into Bloomsbury's existing capital expenditure plans. The company views this partnership as a key component of its mission to inspire, educate, and entertain readers through publications of excellence and originality.
Debbie Weinstein, President of Google in Europe, Middle East and Africa, noted that this collaboration “demonstrates how Google Cloud's advanced AI capabilities, including Vertex AI and Gemini Enterprise, can empower leading organizations to transform their industries.” She added that Google looks forward to helping Bloomsbury revolutionize content discovery, enhance learning, and drive significant business growth through intelligent, scalable solutions.
Nigel Newton, Founder and Chief Executive of Bloomsbury, stated, “Bloomsbury is pleased to be working with Google in this collaboration to demonstrate how cutting-edge technology can increase the discovery and sales of books, as well as transform engagement with content to improve learning outcomes.” reinforcing the company’s focus on innovation and growth.
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