Tooru Refinances Debt Facility, Eyes Growth in Health and Wellness Sector

Tooru PLC (TOO.LN), an AIM-listed company focused on branded health and wellness, provided a trading and financing update, signaling a year of progress following its reverse takeover in May 2025. The company is focused on aggressive brand building and cost management.

Revenue from Pulsin was negatively impacted in September and October, but orders have continued at historic levels and this revenue is expected to be recovered going forward.

Key Financial Highlights:

• Debt Refinancing: Tooru has refinanced its debt facility with Shawbrook Bank, increasing it to £3.9 million and extending it to the end of 2030.
• Additional Funding: An additional £500,000 has been advanced to support the development of Juvela's new OAF brand.

Driver Breakdown:

• Retail Expansion: Key retailer wins with TESCO and Co-op are expected to drive revenue growth into 2026. Pulsin bars will now be stocked in 1,000 Co-op stores, up from 80.
• Operational Efficiency: Combining Pulsin and We Love Purely operations is expected to lead to further cost reductions.
• Strategic Focus: Potential divestment of Market Rocket to streamline focus on core health and wellness brands.

AskTraders Takeaway:

The increased debt facility and expansion into major retailers like Co-op could act as near-term catalysts for the stock, attracting investors seeking growth opportunities in the health and wellness sector.

However, markets will likely watch closely for the impact of production disruptions to Pulsin and the successful integration of Pulsin and We Love Purely.

CEO Scott Livingston stated, “We continue to have confidence in the prospects for Juvela and believe that it has significant upside potential. We also believe that Pulsin too has excellent prospects going into 2026… Furthermore, the refinancing of Juvela through the increased Shawbrook Bank facility provides the flexibility to invest further in this business and demonstrates confidence in it by a leading financial institution.”

Matthew Peck is stepping down from the Board of Tooru with immediate effect, although he will continue in his role as a director of Market Rocket for the time being whilst we explore a possible divestment of this non-core business.