Plus500 (LON: PLUS) shares surged more than7% on Tuesday morning after the global fintech firm officially entered the US retail prediction markets segment, signaling a significant expansion in its service offerings.
The company is launching event-based contracts on its US B2C trading platform, “Plus500 Futures,” leveraging a collaboration with Kalshi Exchange, a regulated event-based contracts exchange in the United States.
This move positions Plus500 to capitalize on the increasing popularity of prediction markets among both retail and institutional participants. By providing a transparent and regulated avenue for expressing views on real-world events,
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Plus500 aims to attract a new segment of customers and drive growth. The company’s proprietary technology and risk-management infrastructure provide a solid foundation for scalable expansion within the prediction markets.
The introduction of prediction markets aligns with Plus500’s focus on technological innovation and a customer-centric approach. US retail customers can now access a range of regulated prediction markets covering economic indicators, financial events, geopolitical developments, and other measurable outcomes. T
he offering is facilitated through Kalshi and cleared directly by Plus500, utilizing its clearing membership with Kalshi Klear LLC.
This strategic expansion builds upon Plus500’s prior entry into the prediction markets space. In December 2025, the company was appointed as the clearing partner for CME Group and FanDuel’s event-based contracts platform, “FanDuel Prediction Markets.”
Plus500’s scalable infrastructure allows for broader participation in the prediction markets ecosystem. By combining B2C customer innovation with B2B expertise, the Group is positioned to participate in future developments within this fast-growing segment within a disciplined and regulated framework. This suggests potential future partnerships and product expansions within the prediction market landscape.
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