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Flutter Entertainment Shares at an Attractive Entry Point

Sam Boughedda trader
Updated 4 Feb 2026

Flutter Entertainment (LON: FLTR) (NYSE: FLUT) shares slumped again this week, extending a sharp selloff that analysts say has created an opportunity for longer-term investors.

The stock has fallen 29% since the start of the year and is down 41.8% over the past 12 months. It dropped more than 5% on Tuesday alone, leaving sentiment fragile across the sector.

In a note to clients on Tuesday, Canaccord Genuity lowered its price target on Flutter to $270 from $300 but kept a Buy rating, arguing the recent decline in digital gambling stocks has been driven by concerns over state data showing slowing betting handle trends in December and deeper weakness in January.

The firm said the latest figures still point to broadly in-line fourth-quarter results for digital operators, with stronger hold rates and a rebound in iGaming activity helping to offset weaker sports betting volumes.

With expectations reset and valuations compressed, Canaccord sees “an attractive entry point” for investors willing to look past near-term volatility.

The call followed a similar move last week from Rothschild & Co Redburn, which cut its price target to $237 from $252 while maintaining a Buy rating.

The firm trimmed estimates for the gambling group after state data suggested operators could miss revenue expectations for the quarter. It expects slower revenue growth in 2026 but noted that this year’s World Cup should help support online sports betting.

Overall, 31 of 37 analysts have a Buy rating on Flutter, with 6 assigning the stock a Hold rating.

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Sam is a trader and lead stock market writer at AskTraders. After starting his career in the forex market, Sam now focuses on stocks, specifically consumer staples. 
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