Plus500 Shares Jump at Open After Launching US Sports Event Contracts

Shares in Plus500 Ltd (LON: PLUS) surged at the open on Monday after the global multi-asset fintech group announced the launch of CFTC-regulated sports event-based contracts in the United States, marking a significant expansion of its prediction markets offering.

The stock opened at 4,900p, up approximately 4.6% from Friday’s close of 4,684p, reflecting strong early investor enthusiasm for the news. By mid-morning, shares had pulled back slightly to trade around 4,764p — still up 1.71% on the day — against a backdrop of steady accumulation that has seen the stock climb more than 30% year-to-date from 3,654p at the start of 2026.

The company announced it has launched Kalshi sports event-based contracts — covering major US leagues including the NFL, NBA and MLB — directly through its proprietary futures trading platform.

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The contracts, regulated by the Commodity Futures Trading Commission (CFTC), represent what Plus500 describes as the “highest-engagement category” across US prediction markets, a space the group has identified as its most compelling near-term growth opportunity.

The launch reinforces Plus500’s unique dual-channel position, spanning its B2B institutional clearing operations alongside its direct-to-consumer B2C retail business.

The company said its institutional-grade execution, clearing and risk management infrastructure would be delivered via an intuitive customer experience, allowing retail users to express views on sporting outcomes through regulated, exchange-traded financial contracts.

Chief Executive David Zruia called the launch “an important milestone,” adding that the move places Plus500 “directly at the heart of the US retail market.”

Analysts are likely to view the expansion as a catalyst for broadening the group’s addressable market and deepening engagement with US retail customers at a time when prediction markets are among the fastest-growing segments in financial services.