Why Trustpilot Shares Rallied Today

Shares in Trustpilot Group (LON: TRST) surged more than 6% on Monday after the online reviews platform announced a partnership with global commerce giant Shopify.

Trustpilot revealed on Sunday that it had become a key product partner for reviews within Shopify, allowing the platform’s millions of merchants worldwide to connect their stores directly to Trustpilot via an upgraded app on the Shopify App Store. The new integration features improved data synchronisation and automated tools for review collection and management, with general availability launching immediately.

CEO Adrian Blair framed the deal as a natural evolution of Trustpilot’s mission. “Trust has become one of the defining signals people rely on when deciding which business, service or retailer to choose,” he said. “This partnership brings Trustpilot closer to where purchase decisions are being made every day.”

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The timing of the announcement also played well with investors. Deann Evans, Managing Director for EMEA at Shopify, noted that independent customer feedback is becoming increasingly critical “as AI changes how people discover and decide what to buy” — a narrative that aligns squarely with Trustpilot’s own AI growth story. The company had previously disclosed that traffic from AI-driven search surged a remarkable 1,490% year-on-year, cementing its role as a trusted data source in the emerging AI commerce ecosystem.

The stock opened at 249.6p, hit a session high of 260p, and closed at 254.2p — up from Friday’s close of 239.2p — on elevated volume, suggesting broad-based institutional conviction behind the move.

With Trustpilot already guiding for 30% adjusted EBITDA margins by 2030 and earnings forecast to grow nearly 49% annually over the next three years, analysts are likely to view the Shopify tie-up as a significant step toward those targets.