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Aurora Mobile Shares Edge Higher After Weidian Partnership

Updated: 8 Apr 2021

Shares of mobile developer service provider Aurora Mobile (NASDAQ: JG) are climbing on Thursday after the company announced it has entered into a partnership agreement with Beijing Koudai Fashion Technology Co., Ltd., also known as Weidian.

The partnership agreement will see the companies develop digital marketing, digital “new retail”, and intelligent connected systems. Aurora will help Weidian facilitate an integrated and end-to-end ecosystem that serves merchants, developers, brands and consumers.

Weidian is an integrated online marketplace that consists of APPs such as Weidian Community, Shop Manager Edition, Mall Edition, Distribution and Weidian Park, offering digital marketing and software services for merchants.

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Aurora Mobile will use its AI and machine learning technology-based digital marketing capabilities to help Weidian service its merchants by improving operational efficiency across the entire customer journey from marketing to after-sales services, the company said.

Aurora Mobile’s share price is trading 2% at $4.16 following the news.

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