In-game advertising company Bidstack (LON: BIDS) announced a new partnership with T-Bull S.A. (WSE: TBL) on Wednesday, sending its share price higher.
T-Bull, a mobile game developer in Poland founded in 2010, created Racing Classics PRO: Drag Race & Real Speed and has accumulated 250 million downloads for its games in total.
The company said T-Bull’s new title, Racing Classics PRO: Drag Race & Real Speed, “reinforces Bidstack’s racing environment vertical where in-game ad placements help brands to build brand awareness whilst becoming an authentic part of the racing experience.”
Bidstack’s racing inventory covers trackside hoardings, the start/finish line of races, and flags and banners throughout a track.
Antoine Jullemier, Head of Mobile Publishers at Bidstack, said: “We are thrilled to be working with T-Bull’s high impact racing franchise. Racing Classics PRO: Drag Race & Real Speed offers impressive graphics and its gameplay lends itself well to native in-game advertising.
“We are looking forward to enhancing the realism of the game with contextual brand placements from our growing roster of global and local advertisers.”
Bidstack’s share price is currently trading at 2.3p, up 2%.
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