In-game advertising company Bidstack (LON: BIDS) announced a new partnership with T-Bull S.A. (WSE: TBL) on Wednesday, sending its share price higher.
T-Bull, a mobile game developer in Poland founded in 2010, created Racing Classics PRO: Drag Race & Real Speed and has accumulated 250 million downloads for its games in total.
The company said T-Bull's new title, Racing Classics PRO: Drag Race & Real Speed, “reinforces Bidstack's racing environment vertical where in-game ad placements help brands to build brand awareness whilst becoming an authentic part of the racing experience.”
Bidstack's racing inventory covers trackside hoardings, the start/finish line of races, and flags and banners throughout a track.
Antoine Jullemier, Head of Mobile Publishers at Bidstack, said: “We are thrilled to be working with T-Bull's high impact racing franchise. Racing Classics PRO: Drag Race & Real Speed offers impressive graphics and its gameplay lends itself well to native in-game advertising.
“We are looking forward to enhancing the realism of the game with contextual brand placements from our growing roster of global and local advertisers.”
Bidstack's share price is currently trading at 2.3p, up 2%.
Bidstack shares are traded on the London stock exchange's AIM market (the alternative investment market), which is the submarket specifically for smaller companies. AIM stocks are attractive to investors as they have tax advantages and smaller companies have the potential to benefit from rapid growth. But are Bidstack shares the best buy? Our stock market analysts regularly review the market and share their picks for high growth companies
CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage . 68 % of retail investor accounts lose money when trading CFDs with this provider . You should consider whether you understand how CFDs work, and whether you can afford to take the high risk of losing your money .
Sam is a professional trader and the lead stock market news writer at AskTraders. After starting his career in the forex market, Sam now focuses on gold and stocks with a preference for fundamental and macroeconomic analysis.