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Greggs Shares Gain: Price Target Cut, Yet Substantial Upside Remains

Greggs shares (LON:GRG) are under scrutiny as Berenberg Bank lowered its price target, yet the firm continues to advocate a “Buy” rating reflecting ongoing confidence in the bakery chain’s potential. The revised target suggests a significant upside despite current market headwinds, with Greggs share price 0.68% higher through the early part of trading.



The revision by Berenberg sets a new price target of 2,170p, down from 2,640p. Despite the cut, this target still represents a potential increase of approximately 33% from the current share price of 1,627p. This projection underscores Berenberg’s belief in Greggs’ inherent value and future growth trajectory, even amidst prevailing economic uncertainties.

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Looking across Wall Street, and analyst sentiment on Greggs remains mixed. JPMorgan initiated coverage with an “Overweight” rating and a price target of 2,110p. Jefferies, while maintaining a “Buy” rating, also reduced their price target from 2,650p to 2,500p. However, Deutsche Bank presents a contrasting view, lowering its target to 1,330p and upholding a “Sell” rating, citing concerns over slowing sales and rising costs. Redburn-Atlantic also tempered its outlook, downgrading Greggs from “Buy” to “Neutral” with a reduced price target of 1,651p, pointing to near-term anxieties about margin pressures.

Greggs’ share price has faced downward pressure over the past year, falling 21.42% as decelerating sales growth, increased operational expenses, and broader market challenges weighed on sentiment.

Adding to the complexity, activist investor Lauro Asset Management has recently urged Greggs to implement significant cost-cutting measures. Their concern is that without such measures, Greggs could become a target for a low-cost takeover. This external pressure highlights the need for Greggs’ management to address operational efficiency and enhance shareholder value.

Bull Case:

  • Berenberg maintains a “Buy” rating with a price target of 2,170 GBp, implying a significant potential upside of approximately 33%.
  • JPMorgan Chase & Co. initiated coverage with a positive “Overweight” rating and a 2,110 GBp price target.
  • Jefferies Financial Group also holds a “Buy” rating, setting a target price of 2,500 GBp.
  • The consensus analyst price target suggests a potential upside of around 19.6% from current levels.

Bear Case:

  • Deutsche Bank maintains a “Sell” rating, setting a low price target of 1,330 GBp due to concerns over slowing sales and rising costs.
  • Redburn-Atlantic downgraded the stock to “Neutral,” citing near-term worries about margin pressures.
  • The company is facing challenges from decelerating sales growth and increased operational expenses.
  • Activist investor pressure for cost-cutting highlights underlying concerns about operational efficiency and the risk of a low-cost takeover.

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