JD Sports Sales Rise Despite Tough Trading Environment

JD Sports Fashion PLC (LON: JD.) released its interim results for the 26 weeks ending August 2, 2025, revealing a mixed performance in a challenging retail landscape.

While sales surged, profitability faced headwinds, prompting a cautious outlook for the second half of the fiscal year.

Sales increased by 18% to £5.94 billion, or 20% at constant exchange rates, driven by acquisitions. However, organic sales growth was a more modest 2.7%, with like-for-like sales declining by 2.5%. ‘

Operating profit before adjusting items dipped by 8.2% to £369 million, and profit before tax and adjusting items fell by 13.5% to £351 million. Adjusted basic earnings per share decreased by 10.7% to 4.60p.

The company declared an interim dividend of 0.33p per share. JD Sports announced a further £100m share buyback programme on 27 August 2025.

Driver Breakdown:

• Acquisitions Fuel Growth: The acquisitions of Hibbett and Courir significantly boosted total sales figures, expanding JD Sports' footprint in North America and Europe.
• North American Expansion: Strong progress is being made in developing North American operations, with increased brand awareness and integration of acquired entities.
• Supply Chain Investments: Investments in new distribution centers in Europe and the US are expected to unlock efficiencies and improve the company's global network.

Régis Schultz, CEO of JD Sports Fashion PLC, stated, “We delivered organic sales growth of +2.7% in H1, in what remains a tough trading environment. This demonstrates the resilience of our business, underpinned by our agile multi-brand model, broad geographic reach and unmatched connection with customers.”

JD Sports is maintaining its full-year profit before tax and adjusting items guidance, expecting it to be in line with current market expectations of £878 million. The guidance assumes a limited impact expected from US tariffs this financial year.