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Kraft Heinz Stock (KHC) Continues to Slide as Analyst Cuts Target on ‘Tepid’ Volume Demand

Asktraders News Team trader
Updated 9 Jun 2025

Kraft Heinz Company's stock (NASDAQ: KHC) continues to slide this morning, down 0.15% early in pre-market as Goldman Sachs come in with a reduced price target. The packaged food giant continues to struggle against headwinds ranging from shifting consumer preferences to persistent cost pressures, with sentiment firmly bearish since the start of the year, with the stock falling 13%.

Adding to the pressure, Goldman Sachs analyst Leah Jordan lowered the firm's price target on Kraft Heinz to $25 from $27, reiterating a “Sell” rating. Jordan's analysis points to ongoing challenges for center-of-store food companies, including rising costs and weak volume demand.

She suggests that changing consumption patterns, a shift toward fresh foods and increased competition from private labels and smaller brands, are creating significant obstacles for Kraft Heinz. Regaining investor confidence, according to Goldman Sachs, will require consistent execution over several quarters, a feat that appears challenging given the current market landscape.

DateAnalyst Sentiments
06/09Goldman Sachs have decreased the firm's price target on Kraft Heinz from $27 to $25 and maintains a “Sell” rating on the shares
05/28Mizuho dropped the firm's price target on Kraft Heinz from $31 to $29 and keeps a “Neutral” rating on the shares.
05/09DZ Bank lowered Kraft Heinz KHC from “Buy” to “Hold” and a $31 price target.

Operationally, Kraft Heinz has been actively exploring strategic transactions, including potential mergers and acquisitions, to unlock shareholder value amidst declining demand for its premium snacks and ready-to-eat meals. However, Berkshire Hathaway's recent decision to relinquish its board seats, while retaining a significant ownership stake, raises questions about the future direction of the company and Berkshire's long-term investment strategy.

In an effort to address operational inefficiencies and rising costs, Kraft Heinz announced a $3 billion investment to upgrade its 30 U.S. manufacturing plants. This initiative aims to enhance productivity and reduce production costs in response to economic uncertainties and recent tariffs. While this investment demonstrates a commitment to improving operational performance, its impact on the company's bottom line remains to be seen.

The company has also faced pushback from consumers on price increases. While price hikes have contributed to net sales growth, they have also resulted in a decline in volumes, indicating that consumers are buying less in response to higher prices. This trend underscores the delicate balance Kraft Heinz must maintain between pricing strategies and consumer demand.

While the company is taking steps to address these challenges through strategic transactions and operational improvements, the near-term outlook remains uncertain.

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