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Nike Stock Price Surged 10.3% on Upbeat Q1 Fiscal 2024 Earnings

Simon Mugo trader
Updated 29 Sep 2023

The Nike Inc (NYSE: NKE) stock price surged 10.3% premarket after releasing the financial results for the first quarter of its 2024 financial year. The company generated revenues worth $12.94 billion, missing analysts’ estimates of $12.99 billion, but its earnings per share were better than expected. 


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The sportswear company reported earnings per share (EPS) of $0.94 compared to analysts' estimates of $0.75, which slightly improved from last year’s $0.93 EPS. This was the first time that Nike missed analysts’ revenue expectations in two years, which was largely ignored by the markets.

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During the earnings call, the company insisted that consumer demand for its products in China remained robust to allay investors' fears about a potential slowdown in Greater China. Given the country's slowing economy, most investors and analysts were worried about the company’s performance in China. 

Nike reported a 2% decline in North American sales, which is its biggest market, but the firm reported growth in all its other international markets. Analysts were also monitoring the company’s inventory levels, which fell 10% to $8.7 billion, beating analysts estimates of $8.84. 

The company’s inventory levels were of great concern to investors after Nike experienced an inventory glut that lasted most of last year. Despite the company’s reassurances about its Chinese prospects, its revenues came in at $1.74 billion, missing analysts' estimates of $1.83 billion. 

Nike maintained its full-year guidance of revenue growth in the mid-single digits and gross margin expansion of 1.4 to 1.6 percentage points.

John Donahoe, NIKE, Inc.’s President & CEO, said: “Q1 offered proof of what NIKE can deliver when we connect great innovation, great storytelling and great marketplace experiences to consumers. Moving forward, we are laser-focused on scaling these successes with greater consistency and speed as we continue to integrate and streamline our business. This is how we’ll extend our leadership position and drive growth over the long term.”

Matthew Friend, Nike, Inc.’s Executive VP & CFO, said: “Our first-quarter results demonstrated the impact of staying on the offence over the past fiscal year. With a healthy marketplace and another quarter of brand and business momentum, we are strengthening our foundation for sustainable, profitable, long-term growth.

Nike stock price. 

The Nike stock price surged 10.30% to trade at $98.86, from Thursday’s closing price of $89.63.


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Simon has over six years of professional trading experience across FX, commodities and equities. He has a strong passion for financial markets and is particularly focused on price action trading
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