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Pearson Shares: Analyst Sees Good Entry Point

Sam Boughedda trader
Updated 30 Jun 2025

Pearson (LON: PSO) shares received a boost from one firm on Friday, sending the stock up around 1.8%. 

Analysts at Exane BNP Paribas upgraded the stock to Outperform from Neutral in a note to clients, raising the price target to 1,300p a share, up from 1,250p.

Pearson shares are currently trading around the 1,073p mark, having gained 0.14% so far on Monday. However, for the year-to-date, the stock has declined by more than 16%, with a 12.1% drop in the last three months. 

Exane BNP Paribas analysts told investors that, following the stock’s underperformance so far this year, they now see a good entry point, with the firm also pointing to factors that could drive share price growth in the medium term. 

The bank explained that it forecasts Pearson’s revenue growth to accelerate in the second half of this year and to surprise to the upside in fiscal 2026 due to new contract gains. 

According to data compiled by TradingView, four out of ten analysts currently have a “Buy” rating on Pearson, with five seeing it as a “Hold” and one as a “Sell.”

Of the eight analysts providing 12-month price forecasts, the average price target is 1,296.5p a share, representing a potential 20.9% upside from current levels. 

The max estimate is at 1,500p and the minimum is at 1,105p.

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Sam is a trader and lead stock market writer at AskTraders. After starting his career in the forex market, Sam now focuses on stocks, specifically consumer staples. 
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