Pinterest (NYSE: PINS) and Instacart (NASDAQ:CART) today announced a new collaboration that would combine Instacart data with Pinterest campaigns. This partnership aims to improve the effectiveness of campaigns and advertising, using purchase behaviour to aid precision targeting. Pinterest ads will then be directly usable via Instacart, allowing a more seamless buying process.
Pinterest shares are up 1.06% in the pre-market session, while Instacart (NASDAQ: CART) is currently trading at $44.73, up 3.14% from the previous close.
Recent Trends and Analyst Calls
Pinterest's recent performance reflects a period of relative stability after a period of stronger gains, with a slight downward trend over the past week. Trading below its all-time high of $89.15 reached in February 2021, PINS is currently navigating a market where investor sentiment is cautious. Technically, the stock exhibits bullish momentum, trading above both its 50-day ($29.31) and 200-day ($31.55) Simple Moving Averages.
| Date | Pinterest Analyst Sentiment |
|---|---|
| 06/03 | JPMorgan increased Pinterest to “Overweight” from “Neutral”. The firm's price target was upped from $35 to $40. |
| 05/15 | Wolfe Research upped Pinterest to “Outperform” from “Peer Perform” with a $40 price target. |
| 05/09 | Seaport Research lowered the firm's price target on “Pinterest” from $51 to $44 and maintains a “Buy” rating on the shares. |
🟩 The Bull Case for NYSE: PINS
- Improved fundamentals and a more favorable macroeconomic environment.
- Strategic partnerships, such as the collaboration with e.l.f. Cosmetics, enhancing user engagement.
- Potential for revenue growth through advertising and enhanced platform features.
🟥 The Bear Case for NYSE: PINS
- Neutral market sentiment and a relatively low Fear & Greed Index indicating investor fear.
- Modest analyst price targets suggesting limited near-term upside.
- Competition from other social media platforms and digital advertising channels.
| Date | Instacart Analyst Sentiment |
|---|---|
| 05/19 | Loop Capital increased the firm's price target on Instacart (CART) from $52 to $58 from $52 and maintains a “Buy” rating on the shares. |
| 05/13 | Citi increased the firm's price target on Instacart from $55 to $57 from $55 and maintains a “Buy” rating on the shares. |
| 05/05 | Seaport Research decreased the firm's price target on Instacart from $58 to $54 whilst maintaining a “Buy” rating on the shares |
🟩 The Bull Case for NASDAQ: CART
- Aggressive partnership strategy to expand market penetration.
- Focus on technological innovation to improve customer experience and inventory management.
- Expansion of advertising capabilities to enhance revenue streams.
🟥 The Bear Case for NASDAQ: CART
- Intense competition in the grocery delivery market.
- Dependence on partnerships with retailers, which could be subject to change.
- Challenges in achieving profitability due to high operational costs.
Instacart has been busy, actively expanding its reach and enhancing its technological capabilities. Instacart recently announced a partnership with Dierbergs Markets to offer same-day delivery services across Greater St. Louis and the Lake of the Ozarks, enhancing customer convenience with delivery times as fast as an hour.
Furthermore, Instacart unveiled AI-powered features designed to improve inventory management and ensure customers receive the items they order. These advancements are projected to enhance the shopping experience and operational efficiency. Instacart also expanded its in-store advertising capabilities to all brands on its Caper Carts, allowing companies to reach customers both online and in-store through unified campaigns.
Pinterest, on the other hand, has seen positive momentum from financial performance and strategic partnerships. In May 2025, Pinterest reported stronger-than-expected sales outlooks, leading to a significant increase in stock value. The company's stock rose 16% to $32.38 in after-hours trading following the announcement.
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