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Sainsbury’s Shares Hit New High as JD .com Talks Collapse

Asktraders News Team trader
Updated 15 Sep 2025

J Sainsbury shares (LON: SBRY) closed out the opening day of the new week with 3.45% in gains, following the announcement that discussions with JD.com regarding a potential sale of Home Retail Group Limited (“Argos”) have been terminated. The decision follows JD.com's indication that it would only proceed with a “materially revised set of terms and commitments” deemed unfavorable to Sainsbury's shareholders and stakeholders

Sainsbury's shares hit a new high of 326.80p in trading, before settling into the close at 317.80p.

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The termination throws into question the immediate future strategy for Argos, a key component of Sainsbury's broader retail operations. Argos is the UK's second-largest general merchandise retailer and boasts a significant online presence, holding the third most visited retail website in the UK, and over 1,100 collection points.

Sainsbury's maintains its commitment to Argos, emphasizing its “More Argos, more often” transformation strategy. The company is focused on expanding Argos' range, enhancing its digital capabilities, and improving its relevance to customers in order to drive frequency and spend, while also targeting greater operational efficiencies.

Recent trading figures for Argos have been positive, with performance in line with expectations over the summer months, supported by favorable weather conditions. First-half sales and profitability were also stronger compared to the previous year, which saw a boost from clearance activity in the second quarter.

Despite the setback with JD.com, Sainsbury's reaffirms its focus on delivering its “Next Level” strategy and financial commitments. The company continues to project a Retail underlying operating profit of approximately £1 billion and Retail free cash flow exceeding £500 million for the financial year 2025/26.

Price Targets

Bull Case:

  • The “More Argos, more often” strategy aims to revitalize the brand and improve its competitive position.
  • Sainsbury's is actively seeking ways to streamline operations and reduce costs across its retail network.
  • The company emphasizes its overall positive trajectory and commitment to achieving its financial targets.

Bear Case:

  • The collapse of the JD.com deal introduces uncertainty regarding the future valuation of Argos and Sainsbury's overall strategic direction.
  • Markets will be watching closely for further details on how Sainsbury's plans to maximize the value of Argos independently.
  • While current financial projections provide a degree of reassurance, analysts will scrutinize the execution of the “Next Level” strategy and the performance of Argos to determine whether these targets remain achievable.

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