THG Shares Surge on CEO Matthew Moulding’s Increased Stake

THG (THG.L) is experiencing a notable upswing in its share price, currently trading over 5% higher, following the news that CEO Matthew Moulding has significantly increased his personal stake in the company.

The move signals a strong vote of confidence from the top executive, buoying investor sentiment.

Moulding, through his family investment company FIC Shareco Limited, acquired 24,395,170 ordinary voting shares at a price of 34.93 pence per share on February 20, 2026. This transaction, executed outside of a trading venue, represents a substantial commitment to THG’s future prospects.

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Following the purchase, Matthew Moulding’s total equity interest now stands at approximately 25.4% on a fully diluted basis, comprising 332,078,116 ordinary voting shares and 122,190,088 unlisted ordinary shares. This substantial holding underscores Moulding’s long-term vision for the company, potentially reassuring markets concerned about previous volatility.

The increased stake translates to a direct holding of 1.36% and an indirect holding of 18.88%, totaling 20.24% of the voting rights attached to shares.

This is a significant increase from the previously held 18.76%, demonstrating Moulding’s growing influence within the company. FIC Shareco Limited, based in St Peter Port, Guernsey, serves as the vehicle for Moulding’s investment.

The purchase by Moulding could be interpreted as a strategic move to stabilize the share price and demonstrate his commitment to THG’s long-term success. THG shares are down 20% this year.