Shares of Tremor International Ltd (LON: TRMR) rose 8% today as investor interest in the advertising company increases given its recent rally. The stock is up 62.5% this year and up 380% over the past six months.
Tremor is an integrated advertising platform that works with publishers who have space on various digital advertising platforms and with advertisers who want to advertise in the said spaces.
The company’s last announcement was an earnings forecast upgrade where it said that it expects 2020 revenues to be between $404m and 408m, an improvement to the $380m to $400m estimates released in November.
The firm’s revenues are set to rise 72% in Q4 2020 compared to Q4 2019, which triggered the latest rally as the stock surged above the crucial 400p level and rallied to its current price.
Tremor is exclusively focused on video advertising. It provides its clients with a full-stack product package based on its mission of creating the largest unified programmatic marketplace specialised in video advertising.
The company has three business divisions known as Tremor Video, Unruly and RhythmOne. The three division have specialised functions with Tremor Video providing the underlying tech, Unruly being a large video marketplace with over 2000 integrations, and RhythmOne being the media unit that works with advertisers to deliver actual results.
Tremor is focused on Connected TV (CTV), in-stream and in-app video advertising solutions, which have significant growth potential based on current societal trends.
Investors are interested in the company because unlike some of its competitors such as Magnite Inc (MNGI), they are more highly valued than Tremor.
Tremor operates mainly in the US despite being listed in London, and British investors have a chance to invest in the fairly-valued company in their home country. We cannot rule out a dual listing in the US given the US market's significant size.
Tremor share price.
Tremor shares edged 8% higher to trade at 648p having rallied from Thursday’s closing price of 600p.
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