Uber Stock Treads Water as Company Doubles Down on Turkish Market Expansion

Uber's stock (NYSE:UBER) remained flat at $74.77 during pre-market trading today, as the ride-hailing and delivery giant announced its latest strategic move in Türkiye, an agreement to acquire Getir's delivery operations.

The deal, subject to regulatory approval, comes at a time when the stock continues to face headwinds, trading 4.91% lower over the past year and down 9.76% year-to-date.

The acquisition encompasses Getir's entire Turkish delivery portfolio, spanning food, grocery, retail, and water delivery services. This marks Uber's second major investment in the Turkish market within a year, following its $700 million purchase of an 85% stake in Trendyol Go in May 2025. That earlier transaction brought approximately 90,000 restaurants and 19,000 couriers into Uber's ecosystem, establishing a significant foothold in one of the region's fastest-growing delivery markets.

Uber plans to merge the operational strengths of both Getir and Trendyol Go, creating an integrated delivery network designed to offer consumers broader selection while providing couriers with increased earning opportunities.

The company intends to maintain both the Getir Super App and Trendyol Go app as separate platforms, with cross-platform integration allowing Getir users to access Trendyol Go's restaurant partners and Trendyol Go customers to order from Getir's grocery inventory. This dual-app strategy suggests Uber is prioritizing user retention and brand equity over immediate consolidation.

The Turkish expansion strategy unfolds against a backdrop of mixed financial performance. Uber reported fourth-quarter 2025 revenue of $14.366 billion, representing a 20.1% year-over-year increase. However, quarterly profits plummeted 95.7% to just $296 million, pressured by rising operational expenses and the expiration of certain tax benefits. For the full year 2025, net income edged up 2% to $10.053 billion on revenues approaching $44 billion, demonstrating the company's ability to grow top-line figures while facing margin compression.

Despite near-term profitability challenges, analyst sentiment remains constructive. Evercore ISI maintained an “Outperform” rating with a $115 price target, pointing to favorable driver supply dynamics and resilient consumer demand across Uber's core markets. The firm's target implies roughly 54% upside from current levels, suggesting confidence in Uber's long-term strategic positioning.

The company has also signaled ambitions beyond traditional ride-hailing and delivery. Uber recently announced plans to deploy robotaxis in additional cities, including Madrid, as part of its autonomous vehicle strategy. This initiative positions Uber to capitalize on the emerging self-driving technology sector, though commercialization timelines and regulatory pathways remain uncertain.