YouGov Expects Strong FY25 Results, Shares Surge

YouGov (LON:YOU) shares surged on Tuesday after the research and data analytics firm said it expects strong full-year results for fiscal 2025, supported by stable client renewal rates and strategic cost savings.

In a trading update for the year ended 31 July, YouGov said reported revenue and adjusted operating profit are expected to be in line with market expectations, boosted by the full-year impact of its CPS acquisition.

Underlying revenue growth was modest, aided by a return to growth in its Data Products division.

YouGov shares have jumped more than 16% to 359p in early Tuesday trading. Despite today's move, the stock is still well below the levels seen in early 2024, when it traded above the 1,200p mark.

The Data Products unit, now a key focus area, is expected to deliver low single-digit growth, underpinned by new client wins and stable renewal rates. Meanwhile, the rebranded YouGov Shopper – formerly the CPS business – performed slightly ahead of expectations.

Growth in the Research division was more subdued, impacted by weaker performance in the EMEA region and the Government sector.

The company also confirmed it is on track to achieve £20 million in annualised cost savings through its optimisation plan, with 70% already delivered during the year.

Looking ahead, YouGov struck a cautious but optimistic tone. “The stable performance we have seen in the year and the current visibility into FY26 is encouraging,” the Group said, while noting continued pressure on client budgets.

The update was met with investor enthusiasm, as YouGov’s shares posted their biggest single-day jump in recent months.