Skip to content

5 Best Consumer Services Stocks in Kenya

Analyst Team trader
Updated 12 Jun 2024

Traders frequently overlook the consumer services industry in favour of more lucrative marketplaces, which includes businesses that distribute food, medications, general retail goods, and media. Kenya has one of the most technologically connected populations in Africa, making it a desirable market for e-commerce.

The extensive usage of technology like mobile money has helped to remove previously insurmountable barriers to entry, which can be credited for the nation’s quick development of e-commerce.

The idea of purchasing online is becoming more accepted, and the growing usage of smartphones is changing how consumers and retailers connect with local marketplaces.

In this article, we examine Kenya’s top 5 consumer services stocks, which serve as the foundation of the nation’s consumer market.

Best Consumer Services Stocks in Kenya to buy right now

5 Best Consumer Services Stocks in Kenya

1. WPP Scangroup Plc (SCAN)


WPP Scangroup Plc is a prominent creative transformation firm for marketing communication services.

WPP Scangroup

This holding company is the largest marketing and communication empire in Africa, housing leading advertising firms and media channels.

WPP Scangroup Plc was originally known as Scangroup Limited. It offers advertising, media investment management, research, PR, digital advertising, and expert communication.

This Kenya-based corporation works in 25 sub-Saharan African nations, including Ghana, Nigeria, Rwanda, South Africa, Tanzania, Uganda, and Zambia. Minority stakes in Burkina Faso, Cameroon, Gabon, Ivory Coast, Namibia, Senegal, and Zimbabwe.

WPP Scangroup Plc shares are $4.11 per share (KES). The company has a price-to-earnings ratio of -1.06 and a market valuation of 1.78B KES. 432,000,000 shares.

WPP Scangroup Plc's expanding earnings per share and sustained profitability will deliver dividends and profits to investors.

Analysts predict WPP Scangroup Plc's performance to improve as trading volumes rise and market share grows.

Buy This Stock

2. TPS Eastern Africa (TPSE)


TPS Eastern Africa Ltd owns and runs hotels and resorts in Eastern Africa for business and tourism. TPS Eastern Africa Ltd was listed in 1997 and its headquarters are in Nairobi, Kenya.

TPS Eastern Africa Ltd

TPS Eastern Africa Ltd operates Kenyan hotels, Kenyan lodges, and Tanzanian lodges.

TPS Eastern Africa Ltd and its affiliates own and manage 35 resorts, safari lodges, camps, hotels, palaces, and forts in Kenya, Rwanda, Tanzania, Uganda, and Mozambique, as well as Pakistan, Afghanistan, and Tajikistan in South Asia.

TPS Eastern Africa Ltd shares are $15 each. The company has a market value of 2.82 billion KES, a P/E ratio of -2.45, and negative earnings per share of 6.32 KES. 182 million shares are available.

TPSE's share price rose 0.3% to 15.00 KES on the Nairobi Securities Exchange (NSE) on September 13, 2021.

TPS Eastern Africa Ltd. has witnessed weekly gains of 3.68%, monthly gains of 7.64%, and quarterly gains of 10.7% in recent months, compared to a monthly fall of 13.9% and a yearly decline of 0.64%.

TPS Eastern Africa Ltd stock buyers and sellers may expect bigger dividends and earnings due to the company's potential to improve earnings per share and profits.

Buy This Stock

3. Kenya Airways (KQ)


Kenya Airways Limited operates internationally, regionally, and domestically and handles import and export cargo.

Kenya Airways Limited

Kenya Airways Limited is a public-private partnership, with the government being the largest shareholder (48.9%).

Kenya Airways owns 2013-founded Jambojet and African Cargo Handling Limited. The company also owns Precision Air, a Tanzanian airline (41.23%), and Kenya Airfreight Handling Limited (51%).

Kenya Airways Limited serves 56 international destinations in Africa, the Middle East, Asia, and Europe.

Kenya Airways Limited has 47 planes: 5 Boeing 777s, 9 Boeing 787s, 12 Boeing 737s, 17 Embraer regional jets, 2 Boeing 737 freighters, and 2 Bombardier Dash 8-400s. Kenya Airways offers mobile services.

Kenya Airways operates through various subsidiary enterprises, including Kenya Airfreight Handling Limited, African Cargo Handling Limited, Kencargo Airlines International Limited, and Flamingo Airlines Limited.

Kenya Airways Limited shares are traded on the Nairobi Securities Exchange (NSE) under the ticker symbol “KQ.”

Kenya Airways Limited stock buyers and sellers may expect bigger dividends and earnings in the next quarters due to the company's earnings potential.

Analysts predict the aviation industry to continue its recent upward trajectory, with market share and transaction volumes increasing.

Buy This Stock

4. HomeBoyz Entertainment Plc (HBE)


HomeBoyz Entertainment started DJing weddings and events in 1992 and has become Eastern Africa's entertainment powerhouse since 2004.

HomeBoyz Entertainment

HomeBoyz Entertainment Plc has become one of Africa's top event production companies by offering clients a unique, no-holds-barred experience.

Nairobi Securities Exchange (NSE) announced in October 2020 that HomeBoyz Entertainment PLC would list on GEMS on December 21.

HomeBoyz Entertainment PLC has 63,2,000,000 shares listed at 4.60 KES each.

The company joined the Nairobi Securities Exchange's incubation programme in May 2019. The ten-month program helps small and medium-sized firms prepare for a future listing.

Home Afrika, Flame Tree, Kurwitu, and Nairobi Business joined HomeBoyz Entertainment PLC in the NSE's GEMS.

HomeBoyz Entertainment Plc stock investors and sellers should expect future financial advantages due to rising EPS and consistent profitability.

Real-time HomeBoyz Entertainment Plc stock price implies experts predict the Media industry in Consumer Services to continue improving, with market share increasing as trading volumes climb.

Buy This Stock

5. Standard Group Plc (STAN)


Kenya-based Standard Group Plc is a major player in the publishing and broadcasting industries across many platforms, including print, radio, television, and digital.

Standard Group Plc

Standard Group Plc's origins trace all the way back to 1902. The corporation went public on January 1, 1964.

The Standard Limited, Baraza Limited, Agency Sales and Promotion Limited, and KTN are just a handful of Standard Group Plc's many subsidiaries, which have a diverse portfolio at all phases of the media value chain.

Standard Group Plc's three core divisions are publishing, television, and radio. Standard Group Plc today publishes The Standard, The Saturday Standard, and The Sunday Standard, as well as a variety of local newspapers, journals, and magazines, and runs Kenya Television Network Limited, a television broadcasting firm (KTN).

The company's shares are listed for online trading on the Nairobi Securities Exchange (NSE) under the ticker code “SGL.”

Standard Group Plc stock is now trading at 18.00 KES per share. Standard Group Plc has a market capitalization of 1,471,172,544 KES based on an EPS of -3.17 KES and a price-to-earnings ratio (P/E) of -5.06. The total number of outstanding shares is 81.7 million. A total of 81,731,808 shares were dispersed.

Standard Group Plc stock purchasers and sellers could expect higher dividends and profits as the company's earnings per share and predicted profits rise.

Buy This Stock

The AskTraders Analyst Team features experts in technical and fundamental analysis, as well as traders specializing in stocks, forex, and cryptocurrency.